How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career

How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career

Even though you barely know them and hardly ever keep in contact with them, they start asking you about possible leads on any new gigs and suddenly want to be your best friend. I see this far too often working as someone who works at a marketing recruitment firm and spends a lot of time on LinkedIn. There are too many marketing professionals who hinder their future career growth by not keeping in touch with their connections. Don’t Burn Bridges This is unfortunately a common thing that occurs often among marketing professionals, including those who are well experienced in the industry. You’ll get a better response out of your acquaintances, marketing recruiters, and other connections in your network if you make the effort to keep a continuous relationship with them rather than only when you immediately need them. They will certainly be helpful if you’re ever out of a job and in desperate need of one, so it’s important to not burn any bridges. One of the most important factors that will accelerate the growth of your career involves building a strong network of connections. However, devoting all of your time on immediate work and responsibilities may cause you to miss out on great opportunities and interfere with the long-term growth of your career. Beneath the Surface When approaching professional networking, it’s important to recognize that the benefits are favorable for all professionals, including marketers who are happy with their current positions. A few personal benefits include: • Possibility of new job opportunities with better pay and benefits • More appeal to potential employers by being well-connected • Development of interpersonal relationship and communication skills • Newfound friendships and partnerships You can also encounter benefits that enhance their value as an employee: • Meet other talented marketing professionals that can add immense value to your company • New client contacts and possible business opportunities • Stay relevant with all of the latest industry trends and news Don’t Be Intimidated Many fear that professional networking will put a strain on their busy schedules and interfere with their work.

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How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career

After just a few minutes of browsing on LinkedIn, you can almost always recognize someone who’s actively looking for a new job…

Suddenly after weeks of inactivity, they rise from the grave, upload a new profile picture and polish up all of their skills and personal information. Their network is suddenly updated with dozens of new connections and they start engaging with every post on their feed. Even though you barely know them and hardly ever keep in contact with them, they start asking you about possible leads on any new gigs and suddenly want to be your best friend.

These are the classic telltale signs of someone who’s recently lost their job or urgently looking for a new one, using the powers of social media and former relationships to help them.

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I see this far too often working as someone who works at a marketing recruitment firm and spends a lot of time on LinkedIn. There are too many marketing professionals who hinder their future career growth by not keeping in touch with their connections.

Don’t Burn Bridges

This is unfortunately a common thing that occurs often among marketing professionals, including those who are well experienced in the industry.

Of course when people reach out to me for help in acquiring about work opportunities, I’m more than happy to lend a helping hand – my passion lies in helping talented marketers find better jobs and improve their lives.

However, unexpectedly coming out of the blue and asking someone for a favor (whether personal or professional) isn’t the most optimal way to approach them. You’ll get a better response out of your acquaintances, marketing recruiters, and other connections in your network if you make the effort to keep a continuous relationship with them rather than only when you immediately need them.

LinkedIn Influencer Lou Adler states that 85% of jobs are filled via networking and is the primary way of finding potential employees:

Whether you’re currently looking for new work or not, it’s always beneficial to maintain good relationships with individuals and organizations. They…

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