How To Get Warm, Inbound Sales Leads on LinkedIn

How To Get Warm, Inbound Sales Leads on LinkedIn. LinkedIn’s overhaul of a key site feature makes it easier to engage with warm, inbound leads on the network. As the wave of new LinkedIn features hits your desktop, take note of the platform’s revamped “Notifications” tab, which is a key site feature that is going to make winning new business on the platform much easier. Behind the profiles of LinkedIn’s nearly 500 million users are real professionals, including your ideal clients. And when it comes to selling on LinkedIn, or anywhere online for that matter, your ability to scale up warm, inbound leads is one reason social media marketing is so powerful. When you help others to solve a pressing problem or reach a specific goal via your status updates, long-form posts, and other content, it allows you demonstrate your expertise in your field, and opens the door to 1-on-1, personalized conversations with people who like and engage with your content. This marketing strategy removes the “cold call,” and instead gives you a “warm” approach to interacting with prospects on LinkedIn. Growing Relationships Using Notifications Notifications on LinkedIn allow you to immediately see what content of yours other professionals are liking, sharing and commenting on. LinkedIn has also added “ice breakers” that will help you with the right words to spark conversations when messaging your connections, and the platform’s new desktop design can also sync with your calendar to help you better manage your business relationships and set up meetings. For example, when you see a notification that someone liked your blog post, you can spark a personal, 1-on-1 conversation via a personalized LinkedIn invite or LinkedIn message with them around the content they engaged with (there’s your context) — and you can do it in real time.