8 Ways to Spice Up Stories About Your Product

8 Ways to Spice Up Stories About Your Product

8 Ways to Spice Up Stories About Your Product. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. A story can be as simple as: The challenge – what problem did the hero face? The result – what victory did they achieve? Reveal enough information to make the reader realize they are missing a vital piece of knowledge. Create mysteries or puzzles – People love a good mystery. Create a springboard – People love a good yarn about someone who struggled to overcome a problem before succeeding and moving onto bigger, brighter things. Littering plummeted as a result. The next time you’re tasked with writing a press release, email sequence or case study, consider turning it into a story.

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“Grab a cushion and gather round. I have a story to tell.”

Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies.

For this reason, stories are marketing gold.

They swoop under people’s anti-sales radar to deliver a payload of emotion, aspiration and desire in one concisely worded hamper.

And you don’t need the creativity of Tolstoy or Hemingway to write them.

A story can be as simple as:

  • The challenge – what problem did the hero face?
  • The struggle – what did they have to overcome on their journey?
  • The resolution – what was the solution they found?
  • The result – what victory did they achieve?

To spice things up, consider using one of these plot devices:

1.Surprise – Tell a story that challenges your reader’s preconceptions. Tell them something that goes against the status quo. Tip over the sacred cows and reveal why they’ve been misled by the powers that be all along.

2. Create curiosity gaps – This works great for email. Reveal enough information to make the reader realize they are missing a vital piece of knowledge. Then explain how to get it by checking their inbox tomorrow, visiting your website or buying your info product.

3. Create mysteries or puzzles – People love a good mystery. It’s why detective novels are one of…

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