Where Should Content Marketers Turn When Hiring New Resources?

You could hire internal specialists, work closely with a consultant, batch together a mix of freelancers, off-load everything to a professional agency, or, if you’re like most marketing teams, manage some combination of them all. Learn about the pros and cons of hiring freelancers, contractors, consultants, agencies, and internal hires, so that you can make a confident and informed decision when executing your content marketing needs moving forward. Remember, while freelancers can be a cost-effective solution, it’s not always best to find the cheapest solution. Working with a Professional Marketing Agency Marketing agencies often offer full-service solutions, optimized content marketing processes, and detailed reports or analytics of the work that they perform. While this process can be time-consuming, by assessing the background of any professional that you may work with for talent, expertise, functionality, and overall compatibility, you can make a better decision when choosing an agency partner. The key to building a successful internal content marketing department is to organize a team of professionals with mixed yet complementary skills and strong communication, rather than several rockstar experts. When considering budget, the costs associated will ultimately depend on each candidate’s experience and your organization’s geographic location and need. The correct content marketing solution is typically a combination of the solutions listed above. Have you hired freelance employees, worked with a content marketing agency, or hired an internal content team?What sort of challenges did you have to overcome? Did you find more success with internal hires or external resources?

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Where Should Content Marketers Turn When Hiring New Resources

If you’ve made the decision to increase your content marketing efforts, improve your overall campaign performance, or fill gaps in your current content processes, there seems to be no shortage of solutions. You could hire internal specialists, work closely with a consultant, batch together a mix of freelancers, off-load everything to a professional agency, or, if you’re like most marketing teams, manage some combination of them all.

Learn about the pros and cons of hiring freelancers, contractors, consultants, agencies, and internal hires, so that you can make a confident and informed decision when executing your content marketing needs moving forward.

Hiring Contractors, Freelancers, and Consultants

Whether you need them for a single project, every few months, or for ongoing challenges, building relationships with quality contract professionals can help you tackle even the most niche content marketing tasks.

Freelancers are typically hard workers who are eager to prove their value, because their business depends on recurring work and satisfied clients. While some choose to work on retainer, others work by the hour, charge by the word, or prefer a project-based agreement.

Since this content marketing solution is often arranged through a 1099 contract, this minimizes risk and expenses for your organization. For example, there is usually much less HR paperwork to sift through, less onboarding, and no guarantee of benefits such as paid time-off or 401k.

Contractors are available with a variety of skill sets, expertise, and budget options. This means that the key to hiring a great consultant or freelancer is to be very clear in what your organization is looking to accomplish.

Start by considering the expertise and resources that you already have at your disposal. Think beyond your team’s functional skills and execution, and look at the type of work that they are strongest at executing. For example, some content managers are strategic thinkers and long term planners, some are more creation-oriented, and others are excellent at administrative tasks, organization, and process management.

After you’ve identified the type of contractor that you are looking for, the next step is to hone in on a budget. Consider the quality of work that needs to be performed, what a successful project will look like, and how much all of it will be worth to your marketing team. Remember, while freelancers can be a cost-effective solution, it’s not always best to find the cheapest solution.

Working with a Professional Marketing Agency

Marketing agencies often offer full-service solutions, optimized content marketing processes, and detailed reports or analytics of the work that they perform.

The larger firms that work with the likes of Under Armour, Chevrolet, or Nike are known for crafting nationally-recognized campaigns that drive millions of impressions and personalized brand experiences—but also come with a hefty retainer…

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