Millennials Driving Change in Marketing, Media (Report)

Millennials Driving Change in Marketing, Media (Report). Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto examines how millennials influence marketing and what that means for the industry. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly, 41 percent of millennials surveyed spend the bulk of their budget on mobile, compared with just 10 percent of boomers. According to Magisto chief marketing officer Reid Genauer, the disparity is because many millennials are digital natives with a culture of innovation: For them, digital and mobile-first marketing is not a shift but rather the natural order. Failing fast and being agile is not a concept: It’s a way of being. 44 percent of all SMBs surveyed depend on social ads for brand awareness, yet the split between millennials and boomers is 68 percent to 27 percent, respectively. Millennial markets have the edge on all fronts when it comes to creating and understanding the future of marketing.

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MagistoMillennialsTeaser

Social media marketing has become a great disruptor, turning the
industry on its head and redefining what it means to
create success in marketing
. However, the true disruption is
more likely generational, with
millennials taking a different approach
than Madison Avenue
baby boomers.

A report from video editing software provider
Magisto
examines how millennials influence marketing and what
that means for the industry.

Millennial marketers are adapting to the changing market a lot
faster than their baby boomer counterparts. Among the 500 small and
midsized businesses surveyed, millennials spend 58 percent of their
budget on digital media, compared with 14 percent of boomers.
Similarly, 41 percent of millennials surveyed spend the bulk of
their budget on mobile, compared with just 10 percent of
boomers.

According to Magisto
chief…

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