Author: Marsha Hunt / Source: Entrepreneur Live video might be a new way for entrepreneurs to build their businesses, but it’s already be
Live video might be a new way for entrepreneurs to build their businesses, but it’s already becoming the most important marketing opportunity since the launch of Facebook. No other channel provides the same mixture of urgency and interaction. But it’s got to be done right. Here are ten ways to get the most out of live video.
1. Go outdoors.
It’s tempting for business owners to prop up their phones in their offices and talk directly to their audiences… but those addresses don’t make for the most interesting content. When digital marketing expert Ryan Steinolfson broadcast himself kite-surfing with a GoPro, his video picked up between 20 and 40 times more engagement than his regular broadcasts. “2017 will be the year for action sports in live video,” he says.
Even if you’re not a surfer, take the app with you for a walk, a bike ride or on a boat trip… and bring your audiences with you.
2. Film behind the scenes.
DVDs have shown us what people want to see. They want to be taken behind the scenes of the brands they love. They want to see how their products were made and they want to feel that they’re part of the team. “Give your audience an exclusive look at your offices and let them meet the people who create what they buy,” recommends Joel Comm, author of The Live Playbook a live video expert who has been using the format since the early days of Ustream. “Make them a part of your corporate family.”
3. Go back and check the comments.
Only Facebook Live on desktops allows broadcasters to answer comments as they’re written; when you’re using your phone, your thumbs will get in the way of…