Author: Guest Post / Source: Duct Tape Marketing Social media has tilted the marketing landscape, with close to 90 percent of marketers b
Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.
And as its reach has expanded, heightened importance has been placed on social media management, monitoring, analysis, automation and content creation.
This has led to the development of hundreds of tools designed to help brands and e-commerce ventures cope with the increasingly competitive landscape.
More than ever, optimizing your social media presence and understanding both your audience and competitors has become key to improving your marketing strategy.
Here are 20 of the best social media marketing tools available in the market:
Best for: Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+, etc.
Price: FREE, while plans start at $9.99/month with FREE 30-Day Trial
Hootsuite allows you to manage all your social media marketing efforts from one dashboard, serving as a both scheduling and monitoring tool. The free plan allows you to manage up to three social media profiles and get basic analytics, while paid plans provide weekly reports and a team management facility that allows you to delegate tasks and send private messages.
Best for: Facebook
Price: Starts $49/month with FREE 15-Day Trial
Digital agency TIS India, likens this social media marketing tool to a pulse monitor for your Facebook account, where you can monitor virtually everything about your Facebook page. But that’s just the tip of it, as it is also a tool with which you can manage virtually all your social media engagement, complete with stats and reporting, as well as the ability to run contests, quizzes, and promotions.
Best for: Facebook, Twitter, Instagram, LinkedIn, Google+
Price: Starts at $99/month with FREE 30-Day Trial
Sproutsocial allows you to build and maintain your community by streamlining tasks such as starting, monitoring and joining social conversations, basically providing you with a tool that ensures smarter, faster and more efficient social communications. It also provides analytics that allow you to measure all your social media marketing efforts.
Best for: Facebook, Twitter
Price: Currently not accepting new signups
Crowdbooster gives you real-time data from your Facebook pages and Twitter accounts, which include number of likes. Comments, shares, retweets, replies, potential impressions, reach, followers, among others. This social media marketing tool also allows you to give your clients access to the dashboard, so they don’t have to wait for their reports.
Best for: Instagram, Pinterest
Price: Starts at $9.99/month with FREE Trial
Tailwind positions itself as the smartest way to schedule on Instagram and Pinterest, saving users time with tools such as bulk image uploads, multi-board pinning, drag-and-drop calendar, along with a slew of shortcuts designed to unclutter your busy schedule. This social media marketing tool also automatically optimizes your Instagram and Pinterest schedules, posting when your audience is most engaged.
Best for: Various social media platforms
Price: FREE Trial available, contact Oktopost directly for subscription plan pricing
Oktopost is a social media management tool that tracks each lead you generate, and provides all the pertinent analytics to help you understand which network, profiles, and posts are most effective to your social media marketing efforts.
Best for: Facebook, Twitter, LinkedIn
Discover.ly requires users to download a Chrome browser extension, which will then allow you to access additional information about common social media connections with the people they email. Discover.ly enables users to see Facebook and LinkedIn information from Twitter, for example, or see mutual Facebook friends with a LinkedIn contact.
Best for: Various social media platforms
Price: Starts at $19/month with FREE Trial
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