Clips based on Wonder Woman didn’t perform so shabbily, either, with official trailers and teasers for the film pulling in millions of views each. While the trailer for Suicide Squad was certainly impressive in terms of views and ER30, fans of comic book content watched the film’s first-look teaser even more. The video with the next-highest V30 was the 2015 Comic-Con trailer for Batman v Superman, at 42.7 million. Originally launching as a series of short films in 1940, Tom & Jerry has become one of the most well-recognized animation brands in the entire world. Now, three of the top ten clips on Warner. Bros. social accounts stem from Tom & Jerry content. This video currently boasts 83.3 million total views, roughly 2 million short of Sheeran’s “I See Fire” music video. Much like Warner Bros.’s #1 Hobbit-related video, the nostalgia of the Tom & Jerry franchise is likely a contributor to these clips’ success. Even if the company has more followers on other social sites, the majority of its views still stem from YouTube. The Warner Bros. Entertainment account, for example, claims 62% of its social reach on Facebook, but still 96% of the company’s nearly 8.7 million July 2017 views came from YouTube.
Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca. The company was originally named Warner Bros. Pictures, Inc. but now operates under the title Warner Bros. Entertainment, Inc. Regardless of what it’s called, the company not only knows its way around the silver screen, but around the small, social one, as well.
Across the main social video platforms, all Warner Bros.’ properties boast more than 200 million followers and subscribers. These fans routinely visit the brand’s social video accounts for content related to their favorite franchises, like Harry Potter, The Lego Movie, and anything having to do with Superman, Batman, and other DC Comics characters (more on that in a bit). We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms. Here’s what we found:
Warner Bros. Has a Sweet Spot with Comic Book Content
Warner Bros. is closely tied to its comic book property DC Comics, which recently contributed the blockbuster hit Wonder Woman to Warner Bros.’ summer repertoire. As of now, the Gal Gadot-starring flick has pulled in just over $407 million in the U.S. alone, a good $77 million more than DC’s 2016 Batman v Superman. Clips based on Wonder Woman didn’t perform so shabbily, either, with official trailers and teasers for the film pulling in millions of views each.
But it’s not Wonder Woman videos which have landed in the top ten spots on official Warner Bros.’ social video channels. Instead, that distinction belongs to some of the Amazonian warrior’s fellow counterparts in the DC universe (despite some of their films performing less favorably than hers). Five out of the top ten clips, in fact, relate to either Batman, Superman, or the gang of ruffians from the Suicide Squad franchise.
The Man of Steel, Batman v Superman: Dawn of Justice, and Suicide Squad films were highly anticipated in their own ways over the last few years, so it’s unsurprising videos related to these flicks are some of the most popular Warner Bros. content to date. For example, the first official trailer for Suicide Squad, posted on January 20 of 2016, has garnered over 82.7 million views to date, as well as a favorable 30-day average engagement rate (ER30) of 1.2x and an average 30-day view count (V30) of 38.9 million. The trailer currently holds the third position of most-watched videos across all Warner Bros. social accounts.
While the trailer for Suicide Squad was certainly impressive in terms of views and ER30, fans of comic book content watched the film’s first-look teaser even more. That clip, released at Comic-Con in 2015, generated an impressive 48.1 million V30. The video with the next-highest V30 was the 2015 Comic-Con trailer for Batman v Superman, at 42.7 million. This teaser also claims the title of most-commented video of all time for Warner Bros. Pictures with just over 98k comments on YouTube alone.
Ed Sheeran Contributes His Talents for Warner Bros.’ Most-Watched Video of All Time
At this point, it’s obvious Warner Bros. is closely linked to DC Comics. In many cases, the two can almost be considered inseparable. However, the entertainment company’s most-watched video of all…
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