Tag: Television
![Earned Media, Explained in 400 Words or Less [Examples]](http://www.marketinghub.today/wp-content/uploads/2019/04/earned-media-explained-in-400-words-or-less-examples.jpg "Earned Media, Explained in 400 Words or Less [Examples]")
Earned Media, Explained in 400 Words or Less [Examples]
These publications and broadcasts are where brands used to get all their earned media.
As digital marketing and social media continue to evolve, so wi ...
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes.
It sounds ...
Television is dead. Long live video
The number of internet users continues to grow, as does time spent online, and content consumption is shifting toward mobile, which now accounts for n ...
Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy
Clips based on Wonder Woman didn’t perform so shabbily, either, with official trailers and teasers for the film pulling in millions of views each.
Wh ...
TV or Digital Ads? The Case for Investing in Both
TV or Digital Ads?
Traditional marketing channels are dead, right?
How we doubled our ROI on ad spend Our company is a great example.
Remember that yo ...
#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week
Author: Christian Neri / Source: MarketingProfs
Skim for shouldn't-miss social media news!
This week: Google changes the TV landscape w ...
Who Will Win the War for TV Ad Dollars?
It happened at the Rio Olympics.
The numbers were strikingly similar to Rio: Total viewership was down 34 percent, while video streams spiked 70 perce ...
7 / 7 POSTS