Social Media Marketing: 4 Reasons Your Small Business Should Invest In It

Social Media Marketing: 4 Reasons Your Small Business Should Invest In It. The average American spends 37 minutes per day on social media. That amounts to 217 hours or 9 days — almost a week and a half — over the course of a year. That alone is enough reason for any business to jump on the social media marketing train; however, it’s important to consider that investing yourself in social media is extremely time consuming. Living the busy life of a small business owner, dedicating the time and resources necessary to successfully advertise your business on social media can be costly. Doing so would set you back in the digital age and you would be missing out on an entirely new audience. This is no different for businesses. These connections go a long way in making your business more recognizable and can generate increased sales in the long-term. Your competitors are probably investing in social media According to this article, 8 out of 10 small businesses use social media to drive growth while 3 of 5 small businesses have gained customers through social media. Create more promotional opportunities Many small businesses run contests through social media that would not work with any other type of advertising.

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The average American spends
37 minutes per day
on social media. That amounts to 217 hours
or 9 days — almost a week and a half — over the course of a
year.

That alone is enough reason for any business to jump on the
social media marketing train; however, it’s important to consider
that investing yourself in social media is extremely time
consuming. Living the busy life of a small business owner,
dedicating the time and resources necessary to successfully
advertise your business on social media can be costly.

But that doesn’t mean you should avoid social media marketing
for your small business altogether. Doing so would set you back in
the digital age and you would be missing out on an entirely new
audience.

Still not sold? Consider these four reasons why you should be
using social media marketing for you small business:

  1. Develop a diverse set of connections

Social media is unique in the sense that it allows individuals
to create connections with people of various backgrounds from one
central hub. This is no different for businesses. Since I…

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