Tag: Investment

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How Brands Can Rise Above Run-of-the-Mill and Get More from Their Video Investment

How Brands Can Rise Above Run-of-the-Mill and Get More from Their Video Investment

Adopt the Right Technology Stack Video viewing has traditionally been a lean-back experience, where the audience watches content passively. Here’s how ...
Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner

Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner

Partnering with Bredin, a small business research agency, we surveyed 500 small businesses of varying ages, across different categories, to uncover th ...
The 7 Things Successful Content Marketers Do Differently

The 7 Things Successful Content Marketers Do Differently

Author: Jayson DeMers / Source: Entrepreneur Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s ...
Are you Using your Social Media Platforms Effectively?

Are you Using your Social Media Platforms Effectively?

Author: Kaitlyn Hammond / Source: Business 2 Community There are innumerable benefits of using social media to promote a business online, ...
Is Your Customer Service Department Prepared for Today’s Consumers?

Is Your Customer Service Department Prepared for Today’s Consumers?

Author: Ari Rabban / Source: Entrepreneur Customer service is entering a renaissance. Technology is completely redefining what it means t ...
How Much Should You Invest in Content Marketing?

How Much Should You Invest in Content Marketing?

Author: Jayson DeMers / Source: Entrepreneur Content marketing is a powerful marketing strategy for attracting new traffic, building your ...
This Formula Will Make Your Channel Partners Successful

This Formula Will Make Your Channel Partners Successful

Author: Hans Peter Bech / Source: Medium Most potential information technology channel partners will initially be attracted to you becaus ...
Why Financial Brands Are Investing More in Educational Content

Why Financial Brands Are Investing More in Educational Content

Author: Dillon Baker / Source: The Content Strategist Americans suck at personal finance. Only two in five adults have a budget and track ...
Storytelling Is Not a Strategy

Storytelling Is Not a Strategy

Author: Kelly Wenzel / Source: The Content Strategist At the start of 2017, I made the shift from ad tech to martech. In the last decade, ...
The Truth About Working With Asian Investors

The Truth About Working With Asian Investors

Author: Ekta Sahasi / Source: Entrepreneur An entrepreneur recently approached me and asked me to “tell him the truth” about working with ...
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