Ten Can’t Miss Sessions at Content Marketing World 2017 Linda is the CMO of GE, with over 15 years of experience in their marketing department. Andrew’s session should help you find the gold in them thar videos. Even if you’re not directly in a content role, Ann’s advice can help improve whatever writing you do. Heather is the Director of Corporate Marketing at Workfront, helping create content resources that match with the company’s vision of helping people be more efficient and effective at work. The Session: Big Brand Influencer Marketing – Trends and Best Practices and Creating an Influencer Marketing Strategy: A to Z. TopRank Marketing’s philosophy of influencer marketing goes far deeper than one-off endorsement gigs. The Session: Becoming an Audience Company: Moving beyond Media in a Post-Digital World and Return on Audience: Rebooting Content Marketing and Building a Scalable, Measurable Strategy Not only can Robert’ sessions help you realize business benefits from your content marketing, he can show you how to make content itself a business. The Session: Reporting, Google Data Studio and Data Visualization for Marketers If you’re a content creator, this session is a great opportunity to round out your skillset. The Content Marketing Institute named Amanda their Content Marketer of the Year last year, and she’s returning this year to share her secrets of creating award-winning content. With over 20 years of experience in the industry, Amanda has both practical knowledge and creative inspiration to spare. And make sure to reserve time in your schedule for these ten sessions.
Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on.
If you’re headed to Content Marketing World, odds are there’s a flight in your immediate future. Fortunately, this trip is definitely worth the hassle. Just keep in mind how much you’re about to learn, how many amazing marketers you’re about to meet, and you can smile your way through the unpleasantness.
To help you get the most out of your trip—enough to sustain you through a legroom-free flight home—make sure you attend the following ten sessions. These first-class (get it?) marketers have all logged hours of flight time sharing their knowledge all over the world. Each one is uniquely qualified to be your marketing coach (get it?). They’re in a business class (GET IT?) all their own.
So put your tray table up, stow your carry-on, and add these sessions to your schedule. And in the case of a water landing, this post can be used as a flotation device.
Ten Can’t Miss Sessions at Content Marketing World 2017
Linda is the CMO of GE, with over 15 years of experience in their marketing department. Under her leadership, GE has been absolutely dominating the content game, with an energy and creativity that’s rare in B2B. Their Instagram has over 300,000 followers. They did a hit science fiction podcast, The Message. They held a robot rock concert to showcase their electricity infrastructure solutions. In short, Linda is helping make B2B content cool, and I’m excited to hear what she has to say.
The Session: Imagination at Work: Lessons in Storytelling from GE
Linda’s session is a keynote, so you don’t have to pre-register for it. Just set your alarm early and plan to get to the main hall by 8 a.m. on Wednesday the 6th.
Andrew is the best-selling author of Town Inc., a sought-after keynote speaker, and a brilliant marketer with a history of fantastic content, from documentaries to blog posts. He’s also the only presenter at Content Marketing World who has worked with the Muppets. If you’ve never seen Andrew speak before, you’re in for a treat: He’s a dynamic presenter who will drop knowledge while keeping the energy level high.
We all know that video content marketing is not even the next big thing – it’s the current big thing. But connecting the marketing to the ROI is still a challenge. Andrew’s session should help you find the gold in them thar videos.
As the Global Head of Influencer Marketing at SAP, Amisha is helping to bring influencer marketing out of the “Wild West.” She’s helping develop the best practices that will help marketers reach a higher level of influencer marketing maturity and sophistication. Her insights are a crucial component of our eBook, Influence 2.0.
Amisha is uniquely qualified to lead this session, in that she is currently implementing a global influencer program at SAP. This nuts-and-bolts session is sure to be packed with practical knowledge you can use in your influencer marketing efforts.
A tireless crusader in the war against mediocre content, Ann Handley has helped thousands of marketers find their unique creative voice. She’s the best-selling author of Everybody Writes and co-author of Content Rules, and is the Chief Content Officer for MarketingProfs. She’s also a dynamic, engaging speaker, ever ready to cut through the nonsense to inform and inspire.