6 Video Tips for Small Businesses on a Budget

6 Video Tips for Small Businesses on a Budget

As a small business, the way you do business probably follows the same line of thinking. videos. Having two phones means you can use one for the audio that’s closer to whoever’s speaking on camera (and will create better audio quality) and one for the video. For certain video types like animations, an online production tool can really help you to create something professional-looking without the professional budget. Tools like Powtoon allow you to create animated videos for free! Animated explainer videos are a must-have for any small business. Screen Share or Webcam Production What if you’re creating videos for more than just your website? In these situations, whether it be on your blog or through email, we recommend using a screen share or webcam video. And that only brand new content is good content. What tips have worked for you in creating video content for your small business?

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Everything we do, it seems like we’re looking for the most efficient way to do it. Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive.

That’s the name of the game in 2017.

As a small business, the way you do business probably follows the same line of thinking. You’re looking to maximize your bottom line with the smallest output possible.

That’s why small businesses use video. (Well this is why small businesses use video, actually.)

But sometimes video is thought to be expensive, overwhelming, and hard to get started. That’s precisely why we put together these six tips on creating budget-friendly (or even no budget!) videos.

1. Use the Camera in Your Pocket

You probably already know this, but you have an amazing camera in your pocket (psst … it’s your phone!). So before you start thinking you’re going to have to invest in a bunch of fancy studio equipment, start with your phone and maybe a tripod for extra stability and a more professional look.

If you’re going to do this approach, you can step it up a notch by borrowing a colleague’s phone as well. Why? Having two phones means you can use one for the audio that’s closer to whoever’s speaking on camera (and will create better audio quality) and one for the video. Then you can just sync audio in post-production. Below is a great video walkthrough of how to do this in iMovie, but there are plenty of examples for whichever editing tool you’re using all across the web.

2. Lean on Affordable (or Free!) Technology

It’s 2017, which means that if you’re not using technology to make your job easier, you’re probably doing it wrong. There are a lot of tech options to help you complete the day-to-day tasks of video production. Check out our shortlist below.

Are you using a Mac? If the answer is “yes”, then you already have a powerful editing tool right at your fingertips. You can use iMovie for a lot of basic editing, including:

  • Trimming video
  • Merging different video clips
  • Syncing audio
  • Adding background music
  • Adding text overlays
  • And more!

For certain video types like animations, an online production tool can really help you to create something professional-looking without the professional budget. Tools like Powtoon allow you to create animated videos for free! That’s right, $0.

Animated explainer videos are a must-have for any small business. They’re a perfect way to explain your offering and are best used for describing any complex concept.

If you do have some budget, there are plenty of agencies out there who specialize in animated explainers and will create a custom one for you for a pretty good price.

Screen Share or Webcam Production

What if you’re creating videos for more than just your website? Often when videos are created for your blog or even for communications with external partners or prospects, you don’t need a fancy video, but something…

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