How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]

How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]. Templates, spreadsheets, software tools, and more can help companies create highly personalized emails at scale. My "Spider Sense" started tingling when I saw the "content marketer" designation below Adi's signature, but up until then the email read like any of the listener emails I receive: highly personalized and demonstrating a genuine interest in my podcast content. He'd even listed Marketing Smarts as No. 1 on his list of best marketing podcasts. I invited Adi to Marketing Smarts to share his secrets—tools, tips, and tactics—for creating highly personalized emails at scale. I don't concentrate a lot on open rates because...the subject line can be really good, it can be a click bait. I don't track open rates because I don't think there's any purpose of doing that. If you're a tools and productivity enthusiast, be sure to check out Adi's favorite tools for email personalization and content promotion: Hunter.io and the Google Sheet for finding email addresses using Hunter Clearbit add-on for Google Sheets for finding details of companies in certain locations and industries (or even specific roles within companies) The Email Verification Sheet to verify emails found using Hunter The Full Contact Person Enrichment Template for gathering data based just on someone's email address (name, location, company, etc.) One of them can tweet out to a list of Twitter IDs.

Business success today depends on creating meaningful connections with your company’s audiences, which can comprise thousands (or millions) of people. To achieve personalization when creating emails for thousands of people at once, some research and planning are required. Templates, spreadsheets, software tools, and more can help companies create highly personalized emails at scale.

As a marketer, you might think that you can spot a templated email, but you’d be surprised!

A few months back, I received the following message with the subject line “Kerry, I hope you remember me from my glowing iTunes Review:”

Hi Kerry!

To say that I love Marketing Smarts would be an understatement. I just finished listening to the episode with Chris Brogan on content and email marketing, and I particularly loved the episode with Jay Baer on the trends he discovered from 27 Social Pros interviews. I think these are the best of all the episodes I’ve listened to so far 🙂

I don’t usually review podcasts, but I was forced to leave one after listening to the Chris Brogan episode. I just wanted you to know that there are a lot of people like me who tune into Marketing Smarts every week just to see if any new episodes have been released yet, and to re-listen to random ones 🙂

Also, do you take suggestions for episode topics or interviewees?

Anyway, thanks for taking the time to read this 🙂

Cheers,

ADITHYA MURALI

CONTENT MARKETER

Adithya Murali (who goes by “Adi”) is an inbound marketer at SEO and Internet marketing firm TechWyse. My “Spider Sense” started tingling when I saw the “content marketer” designation below Adi’s signature, but up until then the email read like any of the listener emails I receive: highly personalized and demonstrating a genuine interest in my podcast content. He’d even listed Marketing Smarts as No. 1 on his list of best marketing podcasts. (Awww!)

Which prompted this question: Was this email generated from a template? And, if so, how had the sender managed to incorporate so much personalized information?

As was the case with the email I’d received, some simple processes and easily available tools can help you to streamline the email personalization process. That personalized approach will also help you with content…

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