The Story of a Storyteller Who Became a Vidyard Customer. Using Vidyard, they are learning exactly what content their audience is truly interested in, and are having great success delivering the right messages to the right people. But how could Stephanie and the ExamSoft marketing team know for sure what the right stories were? On top of that: “The Vidyard salesperson we worked with at the time was very hard to say no to. But the whole ExamSoft marketing team jumped in, spending much of 2016 focusing on creating video content for every discipline, persona, and pain point—in fact, in 2016 alone, the team created over 200 videos! The exam software itself “gives in-depth analytics to students on their performance, helping them learn what they did and didn’t do well in, and what they can focus on to improve.” What Stephanie and the ExamSoft marketing team learned from Vidyard was immensely valuable: “We didn’t need to go super-fancy to have major impact.” They created a lot of webinar content, and focused a lot on customer testimonials as well, because this content continued to shine. You can check out the video yourself: To view this video please consider upgrading to a web browser that supports HTML5 Video There’s nothing better than earning your success. Stephanie’s passion for storytelling and drive to keep learning will help her and her company achieve greater success: “Even when you think you know something, there’s still so much you can learn. 2017 at ExamSoft has been declared the year to create the right content for the right people. Want to learn more about other organizations’ success with Vidyard?
Have you met someone recently where you thought, “Wow, you’re inspiring! How did you do that? What could I do with if I had your knowledge or passion or skills?” Well I have. And I didn’t have to go far to find her, because her company is a Vidyard customer.
Stephanie Totty works at ExamSoft. The software company creates assessment software for educators and students. Now, exams might dredge up feelings of anxiety and memories of cramming too hard too fast, and drooling on the pages of your textbooks (please tell me I’m not the only one!). But ExamSoft is dedicated to creating a better experience for educators and for their students. Like at TSTC School of Nursing, where the software helped educators connect with students who needed additional help and remediation, bringing their board exam pass rates from a 77% to a 100% within a year. And at Touro College of Medicine New York, where ExamSoft data helped improve student performance and decrease student dropout, saving the school over $2 million in tuition.
Wowzers.
It’s clear ExamSoft, and Stephanie, were doing amazing things. How do they do it? It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. Using Vidyard, they are learning exactly what content their audience is truly interested in, and are having great success delivering the right messages to the right people.
But only a few years ago, video wasn’t even on ExamSoft’s radar.
ExamSoft had no video content to speak of, and no plans to change that. So what happened? Why did ExamSoft make the leap into video with Vidyard? And who was brave enough to strap on ExamSoft’s figurative running shoes, stretch calf muscles, take the risk and clear the hurdle?
Can you guess? Stephanie Totty, Senior Content Strategy Manager at ExamSoft. I was lucky to sit down and chat with her about how she does it all, what drives her success, and why she loves ExamSoft and what she does.
Stephanie Totty, Senior Content Strategy Manager at ExamSoft
J.K. Rowling should probably never come over for dinner.
I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. As a child, she loved learning and writing, and as she grew, Stephanie found inspiration from some of the greatest stories and storytellers, including Star Wars, Tolkien and his epic Lord of the Rings, and Harry Potter, created by J.K. Rowling (who, if Stephanie could host a fantasy dinner party, would be the guest of choice. “I would serve 15 courses just to keep her at my table longer!” Stephanie says unrepentantly during our chat. I could only agree: I would follow suit and maybe even lock my doors.).
Writing and storytelling was never just a pastime or hobby. It helped Stephanie shape her career as a content marketer: “One of the things that struck me about J.K. Rowling is she would drop what seemed like minor details into the first Harry Potter books, and by the time you got to the seventh book, those minor details actually showed themselves to be the basis for the whole story!” It was a vital lesson to a content marketer: “You can’t just put any words down on paper or a screen. You…
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