Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. You can use live video platforms to engage you audience will near-tangible experiences. Some social media marketing tools and apps are already incorporating features to support personalization and targeting. You can target your high-potential market by posting content that only they can relate to, or by targeting them using data pulled from tools. Brand Advocacy Will Grow Popular Among Marketers Ad saturation is driving brands to look for alternative means to reach their target markets. Investment in advocate marketing has seen a steep increase (by about 191 percent) in the recent times. According to a study, native ads are set to to grow to $21 billion by 2018. Content discovery tools, content distribution platforms and content amplification tools are interesting means to having your content shared organically on social media. The idea is to use the tool to automate tasks that don’t require personal attention – like posting created content to multiple accounts and catching mentions of your brand.
In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it.
In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused on people. This year’s trends will help marketers reach and engage their audience on a more personal level, over social media noise. Companies will be able to fine-target their niche communities, with increased support from software solutions.
Social Media Marketing Trends and Tips
The following is a list of trends and tips for social media marketers to leverage now.
1. Investment in Visual Marketing Will Increase
Most social networks have already launched their versions of live-streaming. Twitter has Periscope, Facebook’s Live, and other networks like Blab and DubSmash support live video sharing. Live-feeds are becoming the “in-thing”. Even the US Presidential election updates were broadcast live by BuzzFeed on Twitter.
You can use live video platforms to engage you audience will near-tangible experiences. If you don’t have a Facebook Live strategy, now is the best time to get one.
With social feeds growing crowded and viewer attention spans growing shorter by year, you’ll need powerful graphics to captivate your audience. In the last five years, the graphic design software market has expanded, giving marketers extensive options to choose from. You can put together graphics on a drag-and-drop editor to simplify your content creation process.
2. Personalization Will Become Priority
Today’s social media users are faced with ads and commercial content on multiple fronts. The receive information from multiple sources, and breaking through that barrier is becoming a tough task for brands and marketers. Personalization will help marketers slice through the chaos and reach only the people who matter.
Tracking consumers’ behaviors on social platforms and targeting them based on interests will become…
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