Tag: Native advertising
How to Do Native Advertising Right: A Brief Guide With Great Examples
But, with the prevalence of digital media, marketers’ view of the technique and how it can be applied has expanded, and with it, so too has CMI’s defi ...
Are Chat Stories the Future of Native Advertising?
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually sponsored by Skype.
Unlike more traditional forms of conte ...
Are Chat Stories the Future of Native Advertising?
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually sponsored by Skype.
Unlike more traditional forms of conte ...
How to Boost Your Digital Strategy With Native Advertising
As native ads work like regular content, ad blockers can’t detect and block it.
That makes it a very accessible form of promotion.
The truth is, nativ ...
How News Publishers Are Approaching Native Advertising: Creation and Sales Trends
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Adver ...
Why Marketers Need to Think Like Data Scientists (And How to Do It)
Why does data science matter in content marketing?
Your content teams make better decisions, you build support for the content initiatives you propose ...
Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes
We tried to answer that question in a large-scale study last year of consumer opinion towards native advertising. Ben Young, CEO and Founder of Nudge ...
The Only 10 Ways to Make Money From Content Marketing
Author: Joe Pulizzi / Source: Content Marketing Institute
In September at Content Marketing World, Robert Rose and I will launch our (com ...
Storytelling Is Not a Strategy
Author: Kelly Wenzel / Source: The Content Strategist At the start of 2017, I made the shift from ad tech to martech. In the last decade, ...
The Future Of Native Advertising for Brands and Publishers
The Future Of Native Advertising for Brands and Publishers.
As a case in point, about 90 percent of Daily Beast’s ad revenue is attributed to native a ...