Tag: Native advertising
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC.
As 2016 comes to an end, the media industry faces an uncertain fu ...
Just How “Native” is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
Just How “Native” is Your Native Advertising?
Branded Content Marketing vs.
Branded Content Marketing vs.
Branded Content is a form of native advertis ...
From creative to content: Effective marketing combines the best of both worlds
In fact, marrying creative writing to content marketing can greatly enhance campaigns.
Creative writing professors and content marketing experts can a ...
Three Ways to Make Influencer Marketing Authentic Again
Three Ways to Make Influencer Marketing Authentic Again.
You can see that statistic play out in research around the new consumer-buying journey: McKin ...
How The New York Times Took Native Advertising Global
How The New York Times Took Native Advertising Global.
But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the c ...
A brief history of content marketing [infographic]
From a Philadelphian founding father to modern day energy drinks, the history of content marketing is long and twisted.
Born out of advertising and ma ...
A brief history of content marketing
From a Philadelphian founding father to modern day energy drinks, the history of content marketing is long and twisted.
Born out of advertising and ma ...
5 Content Marketing Trends to Look Out For
5 Content Marketing Trends to Look Out For.
Live stream video will gain more popularity 73% of marketing professionals confirm that video has impacted ...