Tag: Data analysis
Why Customer Experience Matters to Your Business
The world of marketing is now shifting to a customer-centric approach.
Customer retention is improved with a customer-first approach that delivers gre ...
Using Buyer Intent to Drive Your Marketing Efforts
Author: Johanna Rivard / Source: Marketing Insider Group
Individual users and businesses are becoming increasingly dependent on the inter ...
AppsFlyer Launches Pivot, A New Analysis Tool Aimed at Repealing and Replacing Marketers’ Reliance on Excel
Source: MarketWatch SAN FRANCISCO, CA, Mar 24, 2017 (Marketwired via COMTEX) -- Match Group and other beta users utilize Pivot for deep campaign ana ...
72% Of Marketers Say Data Analysis More Important Than Social Media Skills
72% Of Marketers Say Data Analysis More Important Than Social Media Skills.
A new report by ad-tech provider Blue Venn finds that 72% of marketers con ...
Putting Meaning Back Into Marketing
What Do Other Departments Think Marketing Does?
To do that effectively, marketers must make the rest of the organization aware of their jobs, their im ...
Without data, your marketing strategy won’t cut it in 2017
Even as more effective data analytics tools started to become available, many marketers preferred to trust intuition over the data.
Neil H. Borden pre ...
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