Create Your B2B Video Marketing Strategy in 4 Easy Steps

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. They feel intimidated by video production, are unsure how to use videos they’ve already created, struggle to make engaging content that captures their viewer’s attention, and aren’t sure how to measure the success of their videos. Key videos that don’t take much time to produce, and can easily be repurposed are; Produce event videos Use events that you attended or host as prime video territory for you to capture/create great videos. Step 2 → Humanize Your Content by Making it Personal! “There’s no place to hide with video; it forces your messaging process to be compelling and to the point.” – A Blueprint For Successful B2B Video Marketing -Forrester Personalization is a hot topic in the worlds of marketing and sales. To view this video please consider upgrading to a web browser that supports HTML5 Video By coupling video and personalization, you build one-on-one relationships with your audience that make them feel good about themselves–and by extension your product or idea–ultimately creating a highly memorable content experience. Step 3→ Apply Video Across Your Lifecycle “Video is the best way to tell a brand’s story.” – A Blueprint For Successful B2B Video Marketing -Forrester B2B marketers should use the customer life cycle to help determine the type of video content that will most effectively engage buyers at each stage. Step 4 → Use a Video Platform “We want to know if the video is adding value to the sales process. With detailed reporting and analytics found within Video Marketing Platforms, marketers can finally understand who is watching specific content, and how long each piece held their attention for. Instead, it’s about: Better understanding your prospects and customers Improving lead scoring and lead qualification Amplifying the effectiveness of your video content Maximizing the returns on your video assets Increasing the ROI of your video content and stimulating the sales cycle If you’re a B2B demand gen marketer looking to learn what steps you need to take to embrace video as a strategic part of your B2B marketing and demand gen strategy then “A Blueprint for Successful B2B Video Marketing” is the video for you!