While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers. thinkMoney by TD Ameritrade Agency/Publisher: T3 Custom Now in its 10th year, thinkMoney has won many editorial and design awards, and is often spotlighted as a custom magazine done right. By giving ticketholders a chance to see all the details and challenges involved in theater, ATP hopes to create deeper relationships with its audience. Four Seasons Magazine boasts over 1 million readers and agency Pace says readers who engage with the magazine spend more money with the hotel brand (magazine readership boosts revenue per booking by 42%). Launched in 2015, the magazine targets the metal-forming and -fabricating community with content that is both educational and entertaining. It’s a testament to the talent and dedication of everyone at Lincoln that’s contributed to ARC since its inception.” Our Trust by Columbia Basin Trust Agency/Publisher: Canada Wide Media This new print publication raises awareness about the projects and programs sponsored by the Columbia Basin Trust. It was named Best Print Magazine in 2016 by the Content Marketing Awards judges for its beautiful design, inspired editorial, and commitment to the Harley Owners Group community. The true beauty of the HOG glossy, however, is how it all comes together with arresting photography and design. The result is standout content that 94% of the company’s employees say they trust, 66% read regularly, and 71% cite as a source of pride in their company, according to a March 2015 research report. That way your content marketing program can maximize the benefits of both digital and print.
While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers.
CMI research reveals that while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those who do use print consider it the most important channel after email and LinkedIn (for B2B) and Facebook (for B2C).
Read on for inspiration across industries, marketing goals, and styles.
thinkMoney by TD Ameritrade
Agency/Publisher: T3 Custom
Now in its 10th year, thinkMoney has won many editorial and design awards, and is often spotlighted as a custom magazine done right. Why all the attention? Quality in the details. thinkMoney targets options traders – a very particular niche within the investing world. Its audience is smart, risk-taking and even a bit contrarian … so the magazine must have a look, feel, and voice that appeal to that highly discriminating audience. For example, thinkMoney only hires writers and editors who are themselves active traders. And the design of the magazine is completely original – the magazine’s covers use bold visuals that include subtle humor and a side wink. All this adds up to a beautifully executed publication that educates a tough-to-impress crowd.
Outcomes Magazine by Eyeview
Video marketing company Eyeview launched a print magazine in early 2017. CMO Jeff Fagel explains that the format allows room for studying complex topics in digital media, artificial intelligence, and video marketing. And the company’s roster of contributors in the inaugural issue – among them journalists and well-regarded analysts – is just the sort of group that can pull off meaty reporting.
Live by Alberta Theater Projects
Agency/Publisher: RedPoint Media & Marketing Solutions
Alberta Theater Projects has been investing in developing and staging plays since the 1970s, but a few years ago it wondered whether it could deliver more than the traditional playbill. The result: Live magazine, a behind-the-scenes look at what it takes to create and stage plays. By giving ticketholders a chance to see all the details and challenges involved in theater, ATP hopes to create deeper relationships with its audience. The magazine mixes magnificent photography and heartfelt writing about the beauty of theatrical expression.
Four Seasons Magazine by Four Seasons
It’s really no surprise that a print magazine by Four Seasons is as beautiful and sumptuous as the destinations it highlights. Rather than focus on traditional “what-to-see” content for its…
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