Print’s Very Much Alive: Magazine Examples From 9 Brands

Print’s Very Much Alive: Magazine Examples From 9 Brands. While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers. thinkMoney by TD Ameritrade Agency/Publisher: T3 Custom Now in its 10th year, thinkMoney has won many editorial and design awards, and is often spotlighted as a custom magazine done right. Its audience is smart, risk-taking and even a bit contrarian … so the magazine must have a look, feel, and voice that appeal to that highly discriminating audience. And the company’s roster of contributors in the inaugural issue – among them journalists and well-regarded analysts – is just the sort of group that can pull off meaty reporting. By giving ticketholders a chance to see all the details and challenges involved in theater, ATP hopes to create deeper relationships with its audience. Launched in 2015, the magazine targets the metal-forming and -fabricating community with content that is both educational and entertaining. It was named Best Print Magazine in 2016 by the Content Marketing Awards judges for its beautiful design, inspired editorial, and commitment to the Harley Owners Group community. The true beauty of the HOG glossy, however, is how it all comes together with arresting photography and design. That way your content marketing program can maximize the benefits of both digital and print.

Author: Clare McDermott / Source: Content Marketing Institute

While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers.

CMI research reveals that while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those who do use print consider it the most important channel after email and LinkedIn (for B2B) and Facebook (for B2C).

Read on for inspiration across industries, marketing goals, and styles.

thinkMoney by TD Ameritrade

Agency/Publisher: T3 Custom

Now in its 10th year, thinkMoney has won many editorial and design awards, and is often spotlighted as a custom magazine done right. Why all the attention? Quality in the details. thinkMoney targets options traders – a very particular niche within the investing world. Its audience is smart, risk-taking and even a bit contrarian … so the magazine must have a look, feel, and voice that appeal to that highly discriminating audience. For example, thinkMoney only hires writers and editors who are themselves active traders. And the design of the magazine is completely original – the magazine’s covers use bold visuals that include subtle humor and a side wink. All this adds up to a beautifully executed publication that educates a tough-to-impress crowd.

Outcomes Magazine by Eyeview

Video marketing company Eyeview launched a print magazine in early 2017. CMO Jeff Fagel explains that the format allows room for studying complex topics in digital media, artificial intelligence, and video marketing. And the company’s roster of contributors in the inaugural issue – among them journalists and well-regarded analysts – is just the sort of group that can pull off meaty reporting.

Live by Alberta Theater Projects

Agency/Publisher: RedPoint Media & Marketing Solutions

Alberta Theater Projects has been investing in developing and staging plays since the 1970s, but a few years ago it wondered whether it could deliver more than the traditional playbill. The result: Live magazine, a behind-the-scenes look at what it takes to create and stage plays. By giving ticketholders a chance to see all the details and challenges involved in theater, ATP hopes to create deeper relationships with its audience. The magazine mixes magnificent photography and heartfelt writing about the beauty of theatrical expression.