How To Get Started On Twitch: A Beginner’s Guide For Brands

Twitch is a gaming social media platform. It is for gamers, people who invest a lot of time in playing video games. Twitch has a huge audience, and an audience that is incredibly focused on the content that streams through at lightning speed. If that audience sounds like one you need to speak to, or one your client needs to be in front of, now could be the time to get focused on Twitch. Not all Snickers bar eaters are 18-49 year old males, but gamers do snack during gaming sessions. Netflix also got in on the act by getting some of the top gamers on Twitch to play from the set of one of the new shows the broadcaster created. This is never as simple as it sounds, and is generally a question of having a quality creative team. We reckon that if your target audience is on Twitch (and we have to add here that it is not all male gamers from 18-49 years old by the way), then a combination of pre roll and high quality campaigns such as the one that Snickers created will get results. Because if anything, Twitch is the most ‘influencer led’ platform out there. It also means that there is a platform here that, with the right approach of pre roll and influencer work, will provide brands with a huge amount of engagement.

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How Twitch is Breaking New Ground In Audience Engagement #CMWorld
How Twitch is Breaking New Ground In Audience Engagement #CMWorld

We all know that social media has its share of juggernauts, of big names. Even someone completely detached from the industry knows what Facebook is, or Twitter. And as the last few years have shown us, for a newcomer to have an impact it often has to be considerably disruptive (like Snapchat) or incredibly slick (Instagram).

Now and then though, that same industry throws a huge curveball, delivering a surprise that knocks us all back. Right now, there’s a social platform that no one would bet on. But it’s gaining in popularity, and it has some very dedicated users.

Twitch is a gaming social media platform. It is for gamers, people who invest a lot of time in playing video games. The platform exists, so that same group of people are able to watch other gamers play. The concept must have sounded a little weird when the platform was finding its feet, but it was, and is a success.

How To Get Started On Twitch: A Beginner's Guide For Brands

Twitch has a huge audience, and an audience that is incredibly focused on the content that streams through at lightning speed. So that audience is basically foaming at the mouth for the content the platform delivers. And the audience is predominately male too, and in the 18-49 age bracket. So far, so gamer.

If that audience sounds like one you need to speak to, or one your client needs to be in front of, now could be the time to get focused on Twitch. We would go so far as to say that if the 18-49 male market is yours, you’re being handed an incredibly captive audience on a plate. You just need to advertise on that plate now. In a creative way, of course.

Who’s done it?

Snickers is perhaps the very best example of a brand that has taken advantage of the very specific audience on Twitch. Not all Snickers bar eaters are 18-49 year old males, but gamers do snack during gaming sessions. And they are generally most responsive to fun, disruptive marketing. The eye-popping stuff that melds seamlessly into their cartoonish video…

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