Tag: Video game

These Were the Most-Watched Video Game Trailers of 2018

These Were the Most-Watched Video Game Trailers of 2018

Share on When you think about 2018’s most popular video games, you probably think of Fortnite. What can they tell us about the viewing habits of gamer ...
Non-Gaming Brands Find Value in the Twitch Audience

Non-Gaming Brands Find Value in the Twitch Audience

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. CCO: The Twitch com ...
Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Fortnite is just the latest example of a pastime some kids spend more time on than is good for them. But parents need to understand why kids play as w ...
Press Start and Get in the Game with the Ultimate Guide to Content Marketing

Press Start and Get in the Game with the Ultimate Guide to Content Marketing

These two words, which routinely appear on the title screens of video games, present both a prompt and a promise. Get in the Game When the going gets ...
Marketing and Branding Wins and Losses From E3 2017

Marketing and Branding Wins and Losses From E3 2017

Marketing and Branding Wins and Losses From E3 2017. Christian Petersen | Getty Images E3, the video game industry's massive annual conference, wraps ...
Mobile marketing is dead: Long live gaming marketing

Mobile marketing is dead: Long live gaming marketing

(c)iStock.com/Cylonphoto Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the m ...
A mind-boggling video Magic Leap used to recruit employees had nothing to do with its technology

A mind-boggling video Magic Leap used to recruit employees had nothing to do with its technology

A mind-boggling video Magic Leap used to recruit employees had nothing to do with its technology. A still from the a game being played inside Magic Le ...
How To Get Started On Twitch: A Beginner’s Guide For Brands

How To Get Started On Twitch: A Beginner’s Guide For Brands

Twitch is a gaming social media platform. It is for gamers, people who invest a lot of time in playing video games. Twitch has a huge audience, and an ...
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