4 Rock-Solid Ways That SEO Articles Can Drive Your Content Marketing. What do I want to provide that audience? What is the best content to create? Establishes Consumer Trust and Conveys Authority When you create SEO articles for your business, you’re doing something that can have an extended digital lifespan. This also has the positive effect of developing trust in your target audience, so that they will more likely seek out your site than a competitor’s. Challenges Your Competitors You can be sure that all your competitors in your business are developing SEO articles to drive more visitors to their site. When visitors trust that you’re a recognized expert who provides useful content, you’re better positioned to challenge your competitors and overtake them in the content marketing race. In other words, evergreen content has no expiration date, which means that when visitors land on that content years from when it was written, it will still provide them with information that they can use. You’ll be generating new visitors to your site years after your content was created. Targets Your Content To Consumers All this is to say that SEO articles provide you with the opportunity to identify your target audience, understand their wants and needs, and create content that not only meets those needs, but creates a compelling reason for them to engage with your site further.
Over the past 10 years, the Internet has exploded with marketing strategies designed to drive visitors to websites to buy products or just to sample content.
One of the most hotly debated strategies is the use of Search Engine Optimization (SEO) strategies to generate attention.
SEO is a strategy in which keywords within the content of a site are optimized to create higher rankings on the all-important search engines offered by companies such as Google and Yahoo.
But even though SEO has taken on some negative connotations, it may still be a valuable tool in your content marketing arsenal.
1. Helps Formulate Your Content Strategy
Before you can maximize SEO articles, you have to formulate a content strategy.
Many online business owners have hired content managers whose job is to develop a consistent content strategy for their business.
But even before that, you need to have an idea of what you want to accomplish, and that’s one way that SEO articles can provide guidance.
How?
Because they force you to ask essential questions that will drive your marketing strategy, such as:
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Who is my target audience?
What do I want to provide that audience?
What is the best content to create?
How can I enhance that content?
2. Establishes Consumer Trust and Conveys Authority
When you create SEO articles for your business, you’re doing something that can have an extended digital lifespan.
By creating tons of content in your area of expertise, what you’re doing is stamping your authority on the Internet so that anyone who does a search for the kind of services you offer will see your link appear in a prominent ranking.
The more SEO articles you create in your niche, the more you define your level of experience, expertise and authority, which goes a long way to helping you achieve your content marketing goals.
This also has the positive effect of developing trust in your target audience, so that they will more likely seek out your site than a competitor’s.
3. Challenges Your Competitors
You can be sure that all your competitors in your business are developing SEO articles to drive more visitors to their site.
Your goal is to make your content better and more useful than theirs to directly challenge the services and quality that they offer.
This means that your articles have to be not just informative, but actionable.
‘How To’ articles, guides, podcasts and videos are among the most sought-after content by visitors who love receiving free tips from experts.
When visitors trust that you’re a recognized expert who provides useful content, you’re better positioned to challenge your competitors and overtake them in the content marketing race.
4. Creates ‘Evergreen’ Content
One of the most effective aspects of having SEO article content is that it creates a lasting digital footprint.
The key to this is for your content to be ‘evergreen,’ which means that it’s information that will remain relevant and useful to visitors regardless of when it’s read.
In other words, evergreen content has no expiration date, which means that when visitors land on that content years from when it was written, it will still provide them with information that they can use.
You’ll be generating new visitors to your site years after your content was created.
Targets Your Content To Consumers
All this is to say that SEO articles provide you with the opportunity to identify your target audience, understand their wants and needs, and create content that not only meets those needs, but creates a compelling reason for them to engage with your site further.
Whether “engage” means that they subscribe to an email list, download a free eBook or make a purchase, the ultimate goal of your content is to transform visitors into long-term clients.
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