To help give you a better understanding of what it takes to be a true growth hacker, here's what you need to get you started: 1. It’s your job to discover which customer segment is the most viable for your business and how you can find a way for that segment's involvement with your company to go viral. Segment your audience into three to six different personas based on who you want to target first and who you want to put on the backburner. Remember, one of the easiest ways to hack growth is to master the marketing funnel of a small niche group, then replicate it. Data-driven marketing tools encourage not only growth hackers but the entire organization to plan ahead and think about their results and goals in defined, measurable metrics. Without measurement tools, marketers quickly fall victim to making decisions based on vanity metrics. But before you go on a marketing tool buffet, it's important that you spend most of your time understanding what is the the right data for your measurement model. The old fogeys of the marketing world dodge necessary analytics tools and make decisions based on gut feelings. The best growth marketers understand that the best decisions and projects ride on the support of solid data. If you’re obsessed with growth and a bit of a data nerd, you’re already well on your way to becoming a true growth hacker.
For companies looking to grow, a solid growth hacker can easily be mistaken for a superhero.
With new traction channels through social media, video and content popping up all the time, “hacking growth” has become a much more complicated process than it was a few years ago. The game has definitely gotten harder, but the rewards have also gotten bigger. If you have a knack for marketing and love makings things go viral, there’s never been a better time to become a growth hacker.
To help give you a better understanding of what it takes to be a true growth hacker, here’s what you need to get you started:
1. A feel for an audience.
The internet is packed with options that help improve conversion rates and build loyal followings. From social media pages, advertising platforms and emails, as a hacker, you have plenty of ways to cultivate a community of customers. It’s your job to discover which customer segment is the most viable for your business and how you can find a way for that segment’s involvement with your company to go viral.
Get started by having a feel for who your audience is and your ideal buyer personas. This understanding will be a good place to start, especially as you work to find out which channels your core customers will most likely be found on. Segment your audience into three to six different personas based on who you want to target first and who you want to put on the backburner.
Remember, one of the easiest ways to hack growth is to master the marketing funnel of a small niche group, then replicate it. If you look at most tech companies that have achieved virality (Facebook, Uber, Airbnb), they all follow that same mentality to some degree.
This will allow you to dissect the groups most inclined to…
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