Movies in Your Customer’s Minds: Video Marketing Trends, Take 10. And most people don’t want to. If you’re looking to bolster your next pitch to the C suite and prove that your company needs to dial up the dollars for video, let’s visit 10 trends that prove investing in video marketing is a strong bet for 2017 margins. Video. Forbes asserted that 65 percent of video viewers visited a vendor’s website after watching a video. Way before the advent of fake news, Cronkite, from his post at CBS News, was known as the “most trusted man in America.” Apparently YouTube has assumed that position among today’s youth: 4 in 10 millennials said they only trust YouTube for causes they care about. Twitter’s in this playground as well, and with live video streaming increasingly proving to be a thing, more and more networks are going to host brand-built movies. You Need Staying Power Audiences, oh fickle beasts, can jump on something and then wander off without a moment’s notice. Or growing power. You’ve Got to Share People do like to share and not only about their Tinder swiping—sending videos amongst your peers is definitely hot among marketing trends.
I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna.
Okay, just a peek:
Alright, maybe I’m a sucker for kitty videos—but, in my defense, there are millions of open eyeballs now blinking for immersive visual experiences that tell stories in engaging and powerful ways. As marketing trends go, video is huge. And in 2017, it’s about to get a whole lot bigger.
If you’re the VP of marketing at your enterprise, you probably already know that video marketing is a scorching marketing trend. If you’re that same exec that’s only dabbled in video for your firm, you’ll know that your lost sales are the thing that’s getting torched.
Now that video—even live video—is on phones, tablets, in cars, and planes (and yes, the implants will come), it’s hard to escape. And most people don’t want to. If you’re looking to bolster your next pitch to the C suite and prove that your company needs to dial up the dollars for video, let’s visit 10 trends that prove investing in video marketing is a strong bet for 2017 margins.
1. Video Content Is Taking Over
Some pundits predict that within just a couple of years, 80 percent of online content will be video. As all proof necessitates pudding, let’s serve up some video that talks about the conversion power of all that video:
And just to get chatty, Snapchat has a mere 10 billion video views daily. If video isn’t a marketing trend, I’m a tricycle-riding kitten. And let’s not say that Instagram stole Snapchat’s idea; let’s just say that its Instagram Stories are an homage.
2. Video Consumers Clean Their Plates
In a 2016 HubSpot survey, users said their overall content consumption was up. What was the content they consumed most thoroughly? Video. We all want to see the end of the movie. Forbes asserted that 65 percent of video viewers visited a vendor’s website after watching a video. As far as marketing trends go, that’s a mother.
3. It’s Reducing Bounce Rates
We all know that people, like fruit flies, can be a bit fickle regarding their attention spans. Savvy marketers are now pinning them to their seats right when they arrive. Landing page videos are proving a captivating way…