8 Personalities to Look for When Assembling a Content Team. Not having enough of the right people on your content team is a problem for many of today’s marketers. 8 Personalities to Look for When Assembling a Content Team 1) The Taskmaster This person is your project manager -- the one responsible for the successful execution of your projects and campaigns. The wordsmith should be well-versed in the goals and audience of the content -- that’s what’s going to help him or her make it engaging. If you publish content that contains errors, you risk losing sales. Like the rest of your content team, the social butterfly must understand the goals of the project and the audience -- that’s necessary in order to effectively communicate on social media. 8) The Rule-Follower To keep the risk-taker (and everyone else) in check, make sure you fill the role of rule-player. However, your taskmaster and growth hacker can be combined. Both are usually super-organized and meticulous; they like numbers, project management tools, and spreadsheets, and it’s fairly easy to find these traits in the same person. Period.” And while wordsmiths can make great editors, it’s always challenging to review your own work -- that’s why they call it a “second set of eyes.” But, you can combine your social butterfly with your wordsmith.
Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.
Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.
That’s why it’s so crucial to have the right roles outlined and fulfilled by the people who can execute them the best. We’ve identified eight personalities that can strengthen your team. As you learn more about them, you might notice that many possess the same qualifications — things like an ability to meet deadlines, good interpersonal skills, and task-specific marketing knowledge.
Check out more about these personalities below — they’ll help bring your content strategy to fruition.
8 Personalities to Look for When Assembling a Content Team
1) The Taskmaster
This person is your project manager -- the one responsible for the successful execution of your projects and campaigns. While creative, the taskmaster should also be proactive and action-oriented. After all, this person is your closer, or as we like to say around here, the overseer of getting stuff done.
The importance of well-executed project management is especially clear when comparing high-performing companies to low-performing ones. According to the Project Management Institute, in a workplace culture that emphasizes project management, 71% of projects actually meet their original goals. Compare that to the 51% of projects in non-project-management cultures, and it’s clear -- companies that prioritize project management do better -- period.
The taskmaster has a lot on his or her plate -- things like budgets and being able to identify and prevent possible issues. But there’s technology out there that can benefit the taskmasters of the world, like the Projects app in your HubSpot software.
2) The Wordsmith
Not only does this person write well, but he or she is agile enough to do so in different voices and tones, based on your content topics and personas. In other words, the wordsmith brings your ideas to life through language. Plus, this person is able to create compelling work quickly -- like the rest of the team, he or she should be deadline-driven enough to keep deliverables on track.
To state the obvious, you can’t create content without a content creator. And it’s not just about writing -- it’s about being able to do it well. These days, that’s a rare asset -- American businesses spend up to $3.1 billion on training employees for basic writing skills.
The wordsmith should be well-versed in the goals and audience of the content -- that’s what’s going to help him or her make it engaging. In many ways, this person is a translator who’s able to convert abstract ideas into tangible composition. And being able to work independently, as well as part of a team, is essential here, as the wordsmith must understand the ideas being communicated by his or her colleagues, and work with it autonomously.
3) The Grammar Geek
While the wordsmith gives the content life, the grammar geek is an editor makes your brand look smart. He or she holds brand values high and serves as the champion for consistency and quality across all channels.
Here’s why your grammar geek is so vital. If you publish content that contains errors, you risk losing sales. For some businesses, in fact, a single typo was speculated to result in an 80% drop in sales.
The grammar geek has a passion for language -- preferably, the one in which your content is being published. But he or she also understands how to write specifically for the format of what you’re producing. Digital content, for example, sometimes takes on a different voice than print, so make sure this person is fluent in both.
And make sure this person works well with your wordsmith -- chances are, they’ll have to share a back-and-forth to get a polished finished result.
4) The Artist
The strongest content teams have someone who can turns ideas and data into beautiful visuals. The artist supports your content marketing efforts by designing images, infographics, logos, and collateral --...