The Marketing Edge – Social media marketing for the holidays Featured

“It’s only November!” you probably said when you saw the words “Social media marketing for the holidays.” Yes, it’s only early November, but guess what that means? There are only a few days left until Thanksgiving, and barely a month and a half until Christmas; you should take advantage of every single one of those days for your holiday marketing – especially when it comes to social media. Here are three quick tips to ramp up your holiday social media marketing: Develop an editorial calendar. An editorial calendar is a simple tool used to plan your content creation throughout a certain period. If you own a bakery, you could create an infographic about cakes made around the world for the holidays and share it on your social media page, or you write a blog post about why your product is the perfect Christmas gift and post it on Facebook. Make your customers feel important. The holidays are a time for giving, so show them that you appreciate them by offering a special discount with a purchase, or a gift if they spend a certain amount of money. Post the offer on your page with a message that lets your customers know you appreciate their business. Spend some money on Facebook advertising. If you want your holiday social media marketing to reach a wide audience, you should invest some money in Facebook advertising.