It’s had its own “Harlem Shake” moment with the Fortnite Dance Challenge, pulling in creators and viewers outside the usual gaming fanbase, and opening up the possibilities for innovative content creation. (And don’t forget, you can learn more about Fortnite in our exclusive report on how it changed the YouTube game.) 5 Signs of a Social Video Power Trend Video content strategists and audience development executives are always on the lookout for insights and trends in social video around which they can create quality and engaging content. The Fortnite phenomenon has changed the game for gaming brands, and to put this gaming trend into context, Fortnite-related content could qualify as its own genre, bigger than some mainstream verticals on YouTube! Brands, publishers, and influencers have all benefited from creative campaigns around the game — here are five ways how: #1 Power Trends Often Start with Single-Genre Influencers Fortnite launched in a blaze of glory in July 2017, but nobody could have genuinely predicted how the game would ripple through online video in the subsequent year. Channels like FGTeeV, Ali-A, and Ninja embraced the multiplayer game with massive enthusiasm, creating walkthroughs and reviews for a quickly growing fan base. Influencers like the Eh Bee Family started to upload content around the game, generating significant views and establishing Fortnite as one of the truly-defining pop-culture moments of 2018. The Fortnite phenomenon changed the game for video influencers, with a staggering 6% of YouTube influencers creating Fortnite-focused clips — of those videos, over 80% were from creators considered non-gamers. It took that to the mainstream in April 2018, generating 71.8M views for this particular video: Following the success of “Fortnite Dance Challenge in Real Life,” the Eh Bee Family created another 6 videos around the challenge, generating a further 172M YouTube views for their challenge. These five signs are a distinct way to identify an up-and-coming power trend in digital video.
Share on
The staggering success of Fortnite took the gaming world by surprise, but those with access to the success metrics that matter would have quickly spotted it becoming a power trend to watch. Power trends have the ability to disrupt the online conversation and pull it in a new direction altogether. They also open up countless opportunities for content creation across different platforms, verticals, genres, and formats.
Fortnite has disrupted the narrative in so many ways, not least because it has served as a catalyst for a number of video trends that have broken down the boundaries across genres. It’s had its own “Harlem Shake” moment with the Fortnite Dance Challenge, pulling in creators and viewers outside the usual gaming fanbase, and opening up the possibilities for innovative content creation. While we’re on the subject of Fortnite, let’s use this game as a guide to breaking out the signs of a power trend across social video! (And don’t forget, you can learn more about Fortnite in our exclusive report on how it changed the YouTube game.)
5 Signs of a Social Video Power Trend
Video content strategists and audience development executives are always on the lookout for insights and trends in social video around which they can create quality and engaging content. It can often be a challenge to know where that content sits if those teams don’t have access to the latest data. When something as big as Fortnite comes along, it can also be a challenge to identify the opportunities around video. The Fortnite phenomenon has changed the game for gaming brands, and to put this gaming trend into context, Fortnite-related content could qualify as its own genre, bigger than some mainstream verticals on YouTube! Brands, publishers, and influencers have all benefited from creative campaigns around the game — here are five ways how:
#1 Power Trends Often Start with Single-Genre Influencers
Fortnite launched in a blaze of glory in July 2017, but nobody could have genuinely predicted how the game would ripple through online video in the subsequent year….
COMMENTS