Here's a great example of an influencer-bait post - Most people who've written about visual marketing have probably referred to and even linked out to this post. If you want your content distributed, you have to attract the people who will help you do it – influencers. An influencer marketing platform can help you reach your influencers. If you rely on only an initial set of social media promotions, post publishing, would all of your social media audience see it? Setting a smart distribution cycle for each post you create could help maximize your content visibility. You could set your social media posts on a repeat schedule using social management apps to manage your social media pages without expending much effort. If you have managed email and social media marketing for your company, you're probably aware of this. You could also post your content on content distribution networks. Encourage employees to get involved Your company already has a wide content distribution network – employees. Additionally, there are about 40 reasons why you should create an employee advocacy program.
Even if your content marketing strategy is right on the money, you could fail just because your content distribution isn’t. Disha Dinesh, a Content Marketer at Godot Media shows how to maximize your content’s reach with minimum effort
Over 2 million blog posts are written each day, and over 350,000 tweets are posted every minute. That is the volume of competition that content marketers are up against. Even if your content marketing strategy is right on the money, you could fail just because your content distribution isn’t. It maybe because you have limited resources or that haven’t considered the right channels to promote your content.
Regardless, to deliver the content that you have created to the people who matter, you need an effective content distribution plan in place. Here is one that minimizes your dependency on resources while increasing your visibility.
Write influencer-bait content
Suppose you’re a digital marketing agency, and you write a post on “Top 5 Digital Marketing Tactics”. You put hours of research into writing the post and it is super useful, but you barely see any shares or engagement on the whole. What went wrong?
Your prospect customers may have loved the post and it may have convinced them of your expertise, but they are not your influencers and they won’t drive you any traffic. Your influencers who are top digital marketers, are probably not interested in “Top 5 Digital Marketing Tactics”. They won’t share your content or link back to it. If you want to catch their attention, you have to write something like “40 Visual Content Marketing Statistics to Know in 2016”. The post is specific, comprehensive and just the kind of resource that digital marketing influencers are likely to care about.
Here’s a great example of an influencer-bait post –
Most people who’ve written about visual marketing have probably referred to and even linked out to this post.
If you want your content distributed, you have to attract the people who will help you do it – influencers. An influencer marketing platform can help you reach your influencers.
Post more than once on social media
Promoting content more than once could help you double your blog traffic, according to Garrett Moon. Think about it. If you rely on only an initial set of…
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