What the Heck Is Video Marketing Anyway? The Why, What & How…

What the Heck Is Video Marketing Anyway? The Why, What & How…

Interesting Not Interesting Share Tweet We’ve heard it a million times: if a picture is worth a thousand words, then imagine the value of video. In any online ‘contest’ video will always outperform; gaining more traction and garnering more views and shares than text and image alone. Generationally we’re consuming more digital than ever before… and of course, we’re all increasingly short of time, trying to do more, whilst ingesting online information as quickly as possible in order to make a purchasing decision or elicit the data we need to move forward. So it’s simple then, let’s just grab our phones and create a mobile selfie video…Right? Just check out your LinkedIn feed. But it’s a big one and needs to be in the right position. 68% of people say they’d most prefer to learn about your product or service by watching a short video. The success of your ‘campaign’ comes down to a small number of crucial ingredients: Campaign Plan (Who are you targeting and why) Content Quality (Production standards) Subject Matter (Story) Size of Potential Audience (Reach) Deployment Strategy (Execution) It’s essential that each one of these ingredients is carefully considering BEFORE creating and deploying your video. In part two we’ll look at WHAT types of content that businesses are using to gain a competitive edge.

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PART I: WHY

We’ve heard it a million times: if a picture is worth a thousand words, then imagine the value of video. Theory is nice – but research is better – and there’s plenty to support the case for video being the preferred method of communication for most of us. In any online ‘contest’ video will always outperform; gaining more traction and garnering more views and shares than text and image alone.

Generationally we’re consuming more digital than ever before… and of course, we’re all increasingly short of time, trying to do more, whilst ingesting online information as quickly as possible in order to make a purchasing decision or elicit the data we need to move forward.

So it’s simple then, let’s just grab our phones and create a mobile selfie video…Right? The challenge is that this is exactly what most people are doing. Just check out your LinkedIn feed. And whilst this is (sometimes) better than no video at all – simply churning out a poor quality video, for the sake of it, doesn’t equate to an effective digital strategy and is unlikely to grab the attention of your target audience or sufficiently impress…

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