Preparing Your Content for the Holidays: A #CMWorld Twitter Chat with Casandra Campbell

Preparing Your Content for the Holidays: A #CMWorld Twitter Chat with Casandra Campbell

So how can marketers use the spirit of the season to connect with audiences? On a recent #CMWorld Twitter chat, Casandra Campbell described how brands can leverage holidays for their content marketing. What are the key components of a solid holiday marketing strategy? Do we need to rethink how we approach our content marketing for this time of year? I don’t have any best practices, but we definitely need to rethink marketing this time of year. #CMWorld — Casandra Campbell (@Casandra_Camp) November 6, 2018 A1: A key component to a holiday marketing strategy is starting early. #CMWorld — Blocklight (@blocklightio) November 6, 2018 Not everyone celebrates the same holidays. Know your audiences and the content that speaks relevantly to those segments. #CMWorld — Patrick Delehanty (@MDigitalPatrick) November 6, 2018 A6: You can’t go wrong with gratefulness. #CMWorld https://t.co/5QZLvrKxgU — Kyle Hetrick (@goiuby) November 6, 2018 How are you leveraging holidays to support your content marketing?

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It’s the Season of Giving. Everyone seems merrier as they get ready for Thanksgiving, Black Friday, Hanukkah, Christmas; you get the idea.

So how can marketers use the spirit of the season to connect with audiences? How can you gift them the perfect content?

On a recent #CMWorld Twitter chat, Casandra Campbell described how brands can leverage holidays for their content marketing. In her role as Testing and Experimentation Lead at Shopify, Casandra has seen what leading brands are doing and shared with us her top tips and tactics.

Are you wondering what present to give your audience? Below are two questions our community weighed in on. Want to see all of our chat Q&As? Take a look at our Twitter Moment.

What are the key components of a solid holiday marketing strategy? Do we need to rethink how we approach our content marketing for this time of year?

A1. I don’t have any best practices, but we definitely need to rethink marketing this time of year. People have different needs, thoughts, attitudes, and priorities. The weather is different. The music…

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