Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement. The stream which attracted over 72,000 views, gives viewers a taste of what to expect at the store. The live stream attracted over 37,000 views. Run live online courses You can run online courses for customers as a value added service. With Facebook Continuous Live, these sessions can be extended till all the questions of the viewers are answered. Product launches and demos Live streams are perfect for product launches, giving your diehard fans the first peek into your latest product. The brand setup the Facebook live stream to engage customers and draw focus to the pancakes. With 385,000 video views, the effort was IHOP’s top-performing social video. Even those who are overseas can benefit from the insights shared at the event.
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service.
Previously live streams were limited to 90 minutes, but with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.
Given the popularity of live videos, which get 3 times more time spent than recorded videos, the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time.
Videos are an integral part of Facebook’s vision for the future and the statistics also point to a massive surge in the consumption of video content on the platform. Towards the end of 2015, Facebook attracted 8 billion average daily video views from 500 million users.
They have also adjusted their algorithm so that live videos appear higher in the news feed, giving businesses all the more reason to go live.
Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement.
1. Show customers what to expect
A retail business for instance, can give customers a taste of the in-store ambience and superior experience that awaits them through a dedicated live stream from the store. The stream can be made more interesting by having staff talk about the merits of specific products and use cases. Staff can even announce bargains of the day, respond to queries and accept orders.
Bark Box, which ships a monthly box of dog goodies to subscribers, recently live streamed from the world’s first store, where dogs are the shoppers and humans follow. The stream which attracted over 72,000 views, gives viewers a taste of what to expect at the store.
Hotels can provide potential guests with a live stream of the view they can expect to see from different rooms. Potential guests can take in views of the golf course, the beach, the gym etc. while deciding if the property is apt for their stay.
A cold meats factory that is proud of its high production standards, can provide a continuous live stream to show customers the effort that goes into the processing and packaging of their favorite meat products. Showing the customer a live view of what is happening can help to build credibility and trust, even more than what can be gained through paid channels.
For example, in one of its live streams on Facebook, Dunkin’ Donuts gave its fans a tour of its test kitchen and showcased the construction of a donut wedding cake. The live stream attracted over 37,000 views.
Live streaming can also be adapted for round-the-clock video customer care, giving your customers the option to interact with a human representative. Using a live stream for customer care can bring your brand closer to customers as the interaction is immediate, more intimate and transparent.
Mark Zuckerberg’s Q&A’s on live streams, like the one below, are good examples of how the platform can be used to answer customer questions and deliver a personal touch.
3. Run live online courses
You can run online courses for customers as a value added service. For instance, a company manufacturing photographic equipment can offer online courses that teach customers how to capture spectacular photos and videos. In fact, you can keep the course open to all your Facebook fans, so that even potential customers will be drawn to your equipment, when they see the amazing results that can be achieved with your products.
A recruitment agency can offer tips on CV writing, facing job interviews, body language etc. and answer the questions in real-time, and the best part is they can have different members of the team tackle various topics throughout the day or the week. During the interactions itself they can ask viewers what topics…
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