Marketing strategies are all over the web. Here are some ideas to help you plot out the marketing strategies that are the right fit for what you offer. If you are, conversion takes place when your lead becomes a customer. She goes on to say that social media works well for the awareness and consideration stages. She also adds, “When starting on social media, the platform to use depends on the business and target audience.” Be sure you’re on the right platform for the best results. She also adds, “When starting on social media, the platform to use depends on the business and target audience.” Be sure you’re on the right platform for the best results. Wilcox believes LinkedIn is the go-to platform for doing business. No matter if you’re advertising or just searching organically for prospects, you’re spending your time in the right place because your audience is there. Instead, Social Media Strategist Tracie Fobes emphasizes the importance of reading analytics to figure out what works in her pinning strategies book. If clients start to roll in, perhaps you can then spend more time invoicing than marketing.
Marketing strategies are all over the web. It can be daunting to figure out what works the best for you. We know that clients aren’t just going to fall out of the sky and land in our lap.
Here are some ideas to help you plot out the marketing strategies that are the right fit for what you offer.
- Get the ball rolling
Social media can help fill your sales funnel according to Amanda Parent of SocialMediaWorldWide.com. Parent emphasizes using the platforms to first create awareness. She explains that the target market needs to realize that they have a problem and you’re the person that can solve it. Providing enough free value is key. It entices potential clients to consider working with you.
In doing this, they may see what the competition has to offer too. That is a part of the “consideration stage.” They are determining whether or not you are the person they should choose to work with to solve their problem. If you are, conversion takes place when your lead becomes a customer.
She goes on to say that social media works well for the awareness and consideration stages. Converting leads to customers happens most effectively through sales calls, webinars, events and sales pages. She also adds, “When starting on social media, the platform to use depends on the business and target audience.” Be sure you’re on the right platform for the best results….
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