For the second week in a row, YouTube superstar Shane Dawson has the most viewed sponsored video in the world, an extraordinary achievement for an independent YouTube series. Episode 3 of the series was picked up by SeatGeek and to date has generated 15.9M sponsored views for the creator and brand. Episode 5 – “The Truth About Jeffree Star” – was sponsored by BetterHelp and has attracted an amazing 11M YouTube views in the first 3 days after upload. Elsewhere on the chart, entertainment content around sports, travel and food generated huge views for brands that worked with some of the top publishers in the business. Bass Pro Shops partnered with Dude Perfect on an ‘All Sports Golf’ upload that generated a V3 of 9.8M. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Top 10 Global Sponsored Videos Leaderboard Want to Know More About Sponsored Video? The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.
For the second week in a row, YouTube superstar Shane Dawson has the most viewed sponsored video in the world, an extraordinary achievement for an independent YouTube series. If you caught last week’s sponsored video news, you’ll know that Dawson’s special on Jeffree Star went super-viral on YouTube. Episode 3 of the series was picked up by SeatGeek and to date has generated 15.9M sponsored views for the creator and brand. Episode 5 – “The Truth About Jeffree Star” – was sponsored by BetterHelp and has attracted an amazing 11M YouTube views in the first 3 days after upload.
Elsewhere on the chart, entertainment content around sports, travel and food generated huge views for brands that worked with some of the top publishers in the business. Bass Pro Shops partnered with Dude Perfect on an ‘All Sports Golf’ upload that generated a V3 of 9.8M. The video is part of DP’s third annual ‘All Sports Golf Battle‘, an insanely funny attempt at getting around a golf course using anything but a conventional club. In the past 90 days, Dude…
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