And Twitter has…. well, ‘Twitter Moments’. Trying to regain their authority in the social media space, Twitter placed all their hopes in ‘Twitter Moments’ when it was first launched in 2015, as a challenger to the then trending ‘Snapchat Stories’. Twitter’s last hope aka ‘Twitter Moments’ failed to make an impact on users and since then, Twitter has been hell-bent on optimizing their platform and specifically ‘Moments’ to drive more engagement. With this update, an advertiser can brand and promote a publisher’s ‘Moment’ that they think would go well with their audience. And Twitter, in all its essence, has always been a news platform – the go-to place for finding newsworthy topics, most viral posts, and trending images. Curate or publish your own tweets via ‘Moments’ to share your views and the latest tweets on breaking news with the world. You can have a round-up on any random topic with your followers on any social media platform and it is bound to spark engagement. Resurface your old tweets With more than 500 million tweets every day on the platform, it’s not hard for your tweet to get lost in the noise. You can also use ‘Twitter Moments’ to promote company news and latest developments, gather internal feedback, showcase positive customer stories and tweets, share an inspirational story and what not!
Snapchat has ‘Snapchat Stories’. Instagram has ‘Instagram Stories’. And Twitter has…. well, ‘Twitter Moments’.
Trying to regain their authority in the social media space, Twitter placed all their hopes in ‘Twitter Moments’ when it was first launched in 2015, as a challenger to the then trending ‘Snapchat Stories’.
For those of you who live under a rock, ‘Twitter Moments’ is a powerful feature that lets users collect and curate tweets to tell stories in a new way.
Snapchat sky-rocketed with the feature but, for Twitter, things really went south from there.
Twitter’s last hope aka ‘Twitter Moments’ failed to make an impact on users and since then, Twitter has been hell-bent on optimizing their platform and specifically ‘Moments’ to drive more engagement.
What followed is a series of updates made on the platform to make ‘moments’ more user and advertiser-friendly.
But the most recent Twitter update of ‘Sponsored Moments’ paves way for brand collaboration for the greater good. With this update, an advertiser can brand and promote a publisher’s ‘Moment’ that they think would go well with their audience.
The first example of this is Bank Of America advertising Bloomberg’s report.
This is a new form of advertising and holds enormous potential as brands can collaborate and publish their views on the latest happenings around the world, collaboratively publish content that engages both their audiences, hold a Q & A session… the possibilities are endless.
I know Twitter is most likely not an integral part of your social media strategy for 2018…
But with the ever-increasing number of advertisers and marketers flocking to Instagram and Facebook to get results, there is no better time to market yourself on Twitter through ‘Twitter Moments’ than now.
So, how do you market yourself with this not-so-new but new gimmick? Let me show you how.
But before we begin, If you don’t know how to create a ‘Twitter Moment’, you can learn it easily with this handy Twitter guide and optimize it for attaining the best results with the help of this guide.
How to use ‘Twitter Moments’ to woo audiences
1. Share breaking news
According to Pew Research, more than 25% of US adults get their news from Social Media. And Twitter, in all its essence, has always been a news platform – the go-to place for finding newsworthy topics, most viral posts, and trending images.
So, it makes sense to create ‘Moments’ that represent your view of breaking news to get a few more eyes on your brand. Curate or publish your…
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