The team at TopRank Marketing has compiled some top tips for powering up your event attendance and our coverage of stellar content marketing sessions from the biggest content marketing conference of the year. How Team TopRank Marketing Levels Up Attending a conference like CMWorld requires an investment. #1 – Plan Your Sessions Ahead of Time As soon as the agenda for a conference is released, our team begins the process of identifying which sessions we will attend and live blog. If you’re at #CMWorld for influencer marketing, these are DO NOT MISS speakers. RT @toprank: Join @leeodden and @azeckman as they speak at #CMWorld this week. And I had the honor of speaking there for my very first time this year. Rocket Science Simplified was a spectacular crash course into B2B content distribution @leeodden #CMWorld — celtenouveau (@celtenouveau) September 4, 2018 Solo Session: The Confluence Equation: How Content and Influencers Drive B2B Marketing Success “Continue to nurture your influencers or you’ll lose them.” – @leeodden #CMWorld pic.twitter.com/sY899brHbW — Mike Allton (@mike_allton) September 5, 2018 So many ideas coming out of @leeodden session on influencer marketing that I can hardly take notes fast enough. #CMWorld pic.twitter.com/gyhe4nJ67I — Mitch Cooper (@mitchellacooper) September 6, 2018 #3 – Engage on Social Media At large events like CMWorld, attendees spend just as much time looking at their phones as they do each other. Below you’ll find our team’s event coverage of some of our favorite CMWorld sessions: How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy) Andrew Davis Helps Content Marketers Grasp & Keep Audience Attention with the Curiosity Factor #CMWorld Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld Bonus Level: Ultimate Guide to Conquering Content Marketing For a number of years, the TopRank Marketing team has partnered with Content Marketing Institute (CMI) to help provide helpful insights from top speakers. If you were lucky enough to attend this great event, what was your top takeaway?
Up, up, down, down, left, right, left, right.
If you’re a classic gamer, you’ll recognize the Konami Code used in popular games as a way to uncover gaming cheats or special effects. And if you attended Content Marketing World last week, you’ll recognize that sequence from trying to find your way through Huntington Convention Center to find your speaker sessions.
And even if you’re not a gamer and weren’t able to attend the conference this year, you’re in luck. The team at TopRank Marketing has compiled some top tips for powering up your event attendance and our coverage of stellar content marketing sessions from the biggest content marketing conference of the year.
How Team TopRank Marketing Levels Up
Attending a conference like CMWorld requires an investment. Not only is there a monetary cost for gaining access to amazing sessions, it requires an investment of time. And if you really want to get the most out of events, it’s essential that you’re planning ahead how you’ll tackle the week (which is so much more than just showing up on Day 1).
#1 – Plan Your Sessions Ahead of Time
As soon as the agenda for a conference is released, our team begins the process of identifying which sessions we will attend and live blog. Having a plan makes navigating a large conference much easier and more successful.
#2 – Provide Valuable Insights for Attendees By Speaking
Highlight of my schedule this week! If you’re at #CMWorld for influencer marketing, these are DO NOT MISS speakers. RT @toprank: Join @leeodden and @azeckman as they speak at #CMWorld this week. Here’s when and where to catch them. https://t.co/ePMWSwvrEM pic.twitter.com/mALh3obcyW
— Becca Taylor (@beccataylor) September 5, 2018
Our CEO Lee Odden has spoken at every single CMWorld to date. And I had the honor of speaking there for my very first time this year. Presenting at conferences provides a great opportunity to share the expertise of your team, and connect with attendees.
If you are presenting, the quality of your content and your engagement with the audience is key for success.
Here are a couple of attendees top takeaways and feedback from our presentations:
Workshop: Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content
“If you want to be the media, become the media.” Thank you to @leeodden for a very informative workshop on how to optimize, socialize and publicize B2B content at #CMWorld pic.twitter.com/EngJ3ytYMa
— Kim Moseman (@kim_moseman) September 4, 2018
Mind already blown at #CMWorld! Off to a great start with a workshop from @leeodden full of takeaways for great content promotion. pic.twitter.com/XcJzdDB8LS
— Sarah (Hunt) Huet de Guerville (@SarahSlice) September 4, 2018
33 pages of handwritten notes and only one workshop in! Rocket Science Simplified was a spectacular crash course into B2B content distribution @leeodden #CMWorld
— celtenouveau (@celtenouveau) September 4, 2018
Solo Session: The Confluence Equation: How Content and Influencers Drive B2B Marketing Success
“Continue to nurture your influencers or you’ll lose them.” – @leeodden #CMWorld pic.twitter.com/sY899brHbW
— Mike Allton…
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