While creating this content may sound daunting, the following steps will ensure you’re creating viral, epic content in no time. You can use these to inform the topics for your epic content. Write Your Epic Content Keywords? It actually provides even more opportunities to build links to your site. 3 Quick Ways to Create a Killer Visual Asset Research the topic, data, and content that will make up your diagram or infographic. And as they do, links to those sites become broken. Lend a Helping Hand It’s come time to contact these site owners and inform them of the bad news: their site includes broken links. Regards, [YOUR NAME] This email does two very important things: It informs the site owner that there their site contains broken links, which is a helpful act on your part. This could include: A mini-guest post that features your visual asset. Whether it’s a lengthy piece of epic content, a killer visual asset, or a bit of both, by ensuring that whatever you create is the best-of-the-best, you’ll provide your site with the best chance of achieving maximum results and landing quality, lucrative backlinks that will stand the test of time.
Here’s a question for you: How effective is your content at driving traffic to your website? If your answer is “not very,” then this is the post for you.
Even if your content is performing well, there’s always room for improvement. But contrary to popular belief, this doesn’t require a new blog post every other day. As a matter of fact, you can drastically boost your website’s SEO traffic growth with just a single blog post.6 (highlight to tweet)
This probably sounds too good to be true. That’s why today we’re going to share with you the exact steps and secrets we used to increase traffic growth for a site by a staggering 1089%.
Ready to get started? Read on!
Build Epic Cornerstone Content
It’s true: links are what make the world (wide web) go ‘round. But you can’t build long lasting links without quality content to link to.
When we say quality content, we aren’t talking hastily-written, 100-word blog posts, either. Instead, we’re talking go-to, epic content that stands head and shoulders above your competition.
This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? You should check out this post from site X. It’ll tell you everything you need to know!”
It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.
While creating this content may sound daunting, the following steps will ensure you’re creating viral, epic content in no time.
1. Kickstart With Relevant Keywords
It’s a fact: the effective use of keywords forms the basis of any high-ranking site. The same philosophy applies when you’re creating epic content, too. In fact, ensuring your content is built around keywords that are highly relevant to your business is the most important step of all.
Epic content doesn’t just increase your business’s standing as a go-to expert within your industry. It also provides one of the most effective link building opportunities available. That’s because content that provides worthwhile, meaningful, lengthy information on a subject is far more likely to be read and shared.
So when it comes time to build these links, you want to ensure you’re boosting your relevancy—and rankings—for the lucrative keywords that your site is hoping to rank for.
Here are three tips for creating keyword-relevant epic content
Make Primary Keywords Your Primary Concern
Use tools such as Google Keyword Planner or KeywordTool.io to find highly searched, relevant keywords. These will often be the primary keywords your site is already targeting.
You can use these to inform the topics for your epic content.
Structure Content Around Secondary Keywords
Long tail keywords are the perfect way to structure the body of your content.
Use these exact long tail phrases as headings and subheadings, and you’ll further boost your keyword usage and ensure you’ve covering the topics users are searching for.
Research and Validate Your Topic Ideas
All great content starts with an idea. But how can you be sure your ideas are the right fit for your business, website, or audience? With topic validation.
Sure, you probably have the keywords required to write the content. But researching the right topic that utilizes these effectively is another matter entirely.
By using tools like Buzzsumo (seen above), Alltop, Quora, and even Google Trends to research and validate your topic before you start writing, you’ll ensure you’re not just creating content for content’s sake.
2. Scope Out the Competition
Epic content is epic for a reason: it’s the best of the best of the best! But you won’t be able to create the go-to resource for your topic if you aren’t able to answer the following questions:
- What resources already exist?
- What do they cover?
- And most importantly, can you create something better?
The easiest way to answer these questions is to scope out the competition. By researching existing content, you won’t just have a bar to measure your own content against, but you’ll also uncover exactly what your epic content needs to include to beat the competition and become the go-to resource.
Tip: While competitors’ content is a useful research tool, it’s crucial that you ensure your epic content is entirely unique. To avoid any issues, run your content through SEO crawlers such as OnCrawl, which alerts you to any duplicate or near-duplicate content issues.
3. Write Your Epic Content
Keywords? Check! A valid topic? Check! A bar to beat? Check! You’re now ready to put digital pen to virtual paper and write your epic content.
While the stakes may feel higher, doing so is no different than creating any other piece of content. You’ll just be creating it on a much grander scale.
As ever, you should aim to include as many content marketing enhancements as you can. These ensure you’re maximizing your content’s shareability and guaranteeing your epic content stands head and shoulders above the rest.
4. Create a Killer Visual Asset
A killer visual asset is far more than just window dressing. It actually provides even more opportunities to build links to your site.
Lengthy content is great. There’s no doubt about it. But a wall of text? Ain’t nobody got time for that!
By introducing visual elements, you’ll enhance the shareability and memorability of your content—great qualities on their own—as well as open your content up to a larger userbase, especially when you consider 65% of people are visual learners!
But make no mistake: any old visual element won’t do. Instead, we’re looking for something much better than that: a killer visual asset.
Visual assets aren’t regular images you might pull from a Google Image search. Instead, these are unique diagrams or infographics you’ve created specifically for your epic content. These kinds of diagrams or infographics explain a theory, communicate a point, or showcase data in exciting and interesting ways—and gain attention (and links) because of it.
3 Quick Ways to Create a Killer Visual Asset
- Research the topic, data, and content that will make up your diagram or infographic.
- Follow infographic design best practices, and create an infographic of…
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