7 New Podcast Facts and Statistics for 20162

Listen to this blog post as a podcast: Each new study shows podcast listenership increasing, and podcasts’ viability as a content marketing vehicle increasing right alongside. It’s called the 2016 Podcast Advertising Study, and it’s based on the firm’s Infinite Dial series of reports on audio and “share of ear” trends. It extends research done earlier this year, that I summarized here: 5 Key 2016 Podcast Statistics. Here are the seven findings I found most interesting and illuminating: Podcasting is now known by a majority of Americans For the first time, awareness of podcasting has crossed the 50% threshold, and now stands at 55% among all Americans, 12 or older. Monthly podcast listening increased 23% between 2015 and 20166 (highlight to tweet) Podcast listenership has become highly mobile 71% of Americans now listen to podcast on phone or tablet. Note that in 2013, only 42% of podcasts were consumed on the go. Podcast listeners pay attention to companies in social media Across the entire population, 28% of Americans say they follow companies and brands in social media. But among podcast listeners, 47% do so. Podcast advertising drives brand affinity 63% of podcast listeners say their opinion of a company is more positive when they hear it mentioned on a podcast to which they regularly listen. If we can help you, let us know via Contact Us.

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7-new-podcast-facts-and-statistics-for-2016

Listen to this blog post as a podcast:

Each new study shows podcast listenership increasing, and podcasts’ viability as a content marketing vehicle increasing right alongside.

edison-research-iab-sept-7

The most recent report (September, 2016) is from Tom Webster and Edison Research. It’s called the 2016 Podcast Advertising Study, and it’s based on the firm’s Infinite Dial series of reports on audio and “share of ear” trends. It extends research done earlier this year, that I summarized here: 5 Key 2016 Podcast Statistics.

The Interactive Advertising Bureau collaborated on this new report, and you can find the entire findings here in PDF format. Here are the seven findings I found most interesting and illuminating:

Podcasting is now known by a majority of Americans

For the first time, awareness of podcasting has crossed the 50% threshold, and now stands at 55% among all Americans, 12 or older.

One in five Americans listen to a podcast monthly

21% of Americans, 12 or older say they have listened to a podcast in the…

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