VIDEO: Price talks marketing tools for O&P businesses

VIDEO: Price talks marketing tools for O&P businesses. BOSTON — At the 2016 American Orthotic and Prosthetic National Assembly, Jeff Price, MCP, chief operating officer of the Board of Certification/Accreditation, discussed marketing tools for O&P businesses. These tools include social listening tools, marketing automation and website analytics — all of which focus on customer personalization. However, he stressed that a knowledgeable staff may be the most important part of gaining and maintaining customers. “Nothing beats the personalization of a highly trained staff that is responsive, that is [caring] and that is knowledgeable,” Price said. “That is what creates repeat business and referral business, and lets people know that you care.” Disclosure: Price reports no relevant financial disclosures.

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American Orthothic and Prosthetic Association National Assembly

BOSTON — At the 2016 American Orthotic and Prosthetic National Assembly, Jeff Price, MCP, chief operating officer of the Board of Certification/Accreditation, discussed marketing tools for O&P businesses.

These tools include social listening tools, marketing automation and website analytics — all of which focus on customer personalization. However, he stressed that a knowledgeable staff may be the most important part of gaining and maintaining customers.

“Nothing beats the personalization of a highly trained staff that is responsive, that is [caring] and that is knowledgeable,” Price said. “That is what creates repeat business and referral business, and lets people know that you care.”

Disclosure: Price reports no relevant financial disclosures.

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