Build a Rock-Solid Content Foundation: A New Class from Copyblogger

This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe. Content strategy has all kinds of complex new tools that seem like you need an MBA to use them. The giant, VC-backed players are quick to tell you that content marketing is all sewn up — that it’s impossible to enter (unless you sign up for their pricey proprietary product or service, of course). Remember — content marketing is in the Trough of Disillusionment phase of the Gartner Hype Cycle, which is what always comes after the Peak of Inflated Expectations. The Slope of Enlightenment — the strong upward curve that’s based in reality, instead of silly hype. Instead of chasing after every flashy tactic, it’s time to focus on building a true foundation for our content. A foundation built on impeccable quality, respect for the audience, and proven business strategy. We’ll help you: Get your act together so you can manage your time professionally (particularly critical if you’ll be freelancing as a side hustle) Build rock-solid creative processes, so you can produce excellent work consistently Polish your writing to a professional gleam, to stand out in the crowd of “Meh” Plan and implement the core SEO strategies that clients and employers need Craft content within a practical, proven framework that gets results … not just clicks Our Authority community has been the first audience for the training, and they’ve helped us expand and shape the material to cover the essential elements you need to know. We’ll be opening the class very shortly — we’re just finalizing the course experience to make sure everything is clear and easy to follow.