Tag: Gartner
Rant Alert: Content Marketers Must Up Their Data Game
Keep in mind, the definition of data literacy was about assessment of data presentations, not about data expertise: “Data literacy is the ability to e ...
How to Be the Content in the Enviable Google Answer Box
How do you get to be that answer?
Start with lessons from Courtney Cox Wakefield, who talked voice search and the Google answer box in her Content Mar ...
CMWorld Interview: Getting the Full Story from Gartner’s Heather Pemberton Levy
So it is quite fitting that Heather Pemberton Levy, who helps guide Gartner’s strategic direction as VP of Content Marketing, champions the “Story Com ...
The Wednesday Stack: Gartner’s View of AI
Gartner's Martha Mathers on prospects for AI and marketing; March madness; Amy something; and news from Aprimo, To get a wider perspective on AI in ma ...
One Differentiator Per Video: A Format That’s About to Take Off
Interesting Not Interesting Share Tweet failure to differentiate.
It’s the product of “commoditization” that is driving consumer marketers to obsess a ...
What Gartner’s 2018 CMP Magic Quadrant Says About the Future of Marketing
For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing pl ...
This Marketing Strategy Is a Game Changer for Resource-Strapped Startups
But technology could never eclipse real human conversations and interactions, could it?
Making ABM work for your startup.
Each success you have with a ...
Build a Rock-Solid Content Foundation: A New Class from Copyblogger
This could be an easy time to be intimidated by content marketing.
Weak content is sinking to the bottom, buried by the sheer mass of content being ch ...
5 Key Milestones to Develop and Advance Your Content Marketing Program
The global PR and content development team, which launched Smarter With Gartner, had an opportunity to feed our content marketing assets into the broa ...
B2B Marketers Are Working Harder Than Necessary
B2B Marketers Are Working Harder Than Necessary.
From the perspective of sales making their numbers, and marketing making their numbers (typically tie ...