Ethical Marketing in an Age of Creeps

Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception. On Monday this week, Stefanie Flaxman shared five real-world examples of marketing that’s helpful and useful, not sleazy. If you don’t know what that is yet, it’s a great time to start figuring that out. And on Wednesday, Brian Clark revealed that we’re on the cusp of a big shift in digital marketing and sales — one that will quickly become the expected norm for all websites. You can sign up for that workshop here: https://rightmessage.com/w/copyblogger-may24/?fp_ref=copyblogger31 Over on Copyblogger FM, I talked with sales expert Tim Paige about why selling can be such a mental hurdle for people — and some real-world ways we can sell more ethically, and more comfortably. If you haven’t signed up for the workshop yet (it’s free), grab your spot here: https://register.gotowebinar.com/register/6016807293731006977 by Stefanie Flaxman by Stefanie Flaxman by Brian Clark by Sean Jackson & Katy Katz by Sonia Simone by Jerod Morris by Kelton Reid

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Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service?

Yeah, no.

There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception.

On Monday this week, Stefanie Flaxman shared five real-world examples of marketing that’s helpful and useful, not sleazy.

On Tuesday, Stefanie helped uncover your version of “autosave” — the genuinely beneficial difference in your business that makes life a ton better for your clients or customers. If you don’t know what that is yet, it’s a great time to start figuring that out.

And on Wednesday, Brian Clark revealed that we’re on the cusp of a big shift in digital marketing and sales — one that will quickly become the expected norm for all websites. Web personalization

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