5 Simple Rules for Creating Quality Marketing Content

5 Simple Rules for Creating Quality Marketing Content. Can too much of a good thing, be a bad thing? With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise. Content continues to be a powerful tool to build audiences – but strategies will have to become smarter and more focused if they are to achieve desired goals. Content Should Not Be Created With A "Mass" Perspective - It needs to be targeted for specific audiences. The writing and story-telling skills of journalists, PR agencies and content companies with expert writers, such as ndash.co, are increasingly important, especially when combined with detailed industry knowledge. Find experts by name, industry sector, communications expertise, location, size, keywords and clients. Follow us on Twitter at @CommMatch or LinkedIn at CommunicationsMatch or Facebook. To read our full disclosure, please go to: http://www.equities.com/disclaimer Companies

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Can too much of a good thing, be a bad thing?

With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated.

Today, the challenge is to be heard over the noise. Spend time on Twitter (TWTR), LinkedIn (LNKD) or your favorite social platform – the cacophony of the clamor for attention is overwhelming.

Content continues to be a powerful tool to build audiences – but strategies will have to become smarter and more focused if they are to achieve desired goals.

In an increasingly competitive landscape, there are a few simple rules to follow:

  • Content Must Be Compelling for Target Audiences – Articles, blogs or white papers have to be written or created with the interests of readers/viewers as a starting point – not what you want to tell them.
  • Quality Is Far More Important Than Quantity – Yes, content helps drive SEO and the authority of your website, but the benefits are greater when people read it.
  • Content Should Not Be Created With A “Mass” Perspective – It needs to be targeted for specific audiences. Eventually, content will have to be for a target of one – the specific client you want to take action.
  • Content Delivery Is as Important as…

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