7 Content Marketing ROI Templates and Tools

7 Content Marketing ROI Templates and Tools

Factors like your resources, the complexity of your strategy, and your goals all write the details of the process that will work for your marketing team. The only way to strike a balance between “not enough” and so much analysis you’ve crossed the red line of wasting your time, is to explore and experiment with different tools and methods until you get a streamlined process for measuring your content marketing ROI that specifically works for your organization. Here’s a look at how to get the numbers you need and the templates and tools you can start using today to help with tracking – and gaining insight from – your content marketing ROI. Google Analytics will then track the goal and the accumulated revenue over a set period. You can figure out this value by looking at the number of leads that go into a sale, or more specifically, the revenue earned from that sale. Revenue from Website Sales You can also determine revenue from content by looking at online sales. Cost of Creation Now, you need to determine how much it costs to create each piece of content. Finding the ROI These are the numbers you’ll include in your content marketing ROI template to easily keep track of the worth of your content over time. CoSchedule’s Marketing ROI Excel Template Fronetics Monthly Marketing Template Hubspot’s Monthly Marketing Reporting Templates Other Helpful Tools for Measurement Tracking ROI is the core of your analysis, but what other metrics should you track to gauge the value of your content? Google Analytics, as you’ve already seen, offers a lot to your content analysis efforts.

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You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky.

This problem is, there’s no one-size-fits-all solution for keeping track of your content strategy’s short and long-term ROI. Factors like your resources, the complexity of your strategy, and your goals all write the details of the process that will work for your marketing team. You may want a dynamic set of metrics or a simplified content analysis that you can actually make sense of.

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You’ve seen it before. Page views are off the charts; everyone is opening your emails, and your social media engagement is raging. But, revenue remains flat. Lots of numbers. Lots of head scratching.

On the other hand, pare down your content marketing ROI formula to the bare basics, and you’ll see a glimpse of the monetary impact of your content, but you’ll miss out on spotting the trends, recognizing the drivers at each touch point, and gaining an understanding of why your ROI is where it is in the first place.

The only way to strike a balance between “not enough” and so much analysis you’ve crossed the red line of wasting your time, is to explore and experiment with different tools and methods until you get a streamlined process for measuring your content marketing ROI that specifically works for your organization.

This is where a good content marketing ROI template and toolbox comes in to save the day. You’ll find both free resources and dynamic software tools you can use to help take your content marketing ROI efforts from exasperating to the efficient, concise and illuminating experience they should be.

Here’s a look at how to get the numbers you need and the templates and tools you can start using today to help with tracking – and gaining insight from – your content marketing ROI.

How to Figure Out Your Content Marketing ROI

There are different ways to determine the financial value of your content so you can get to the ROI.

Using Google Analytics for Lead Value

You can determine the revenue earned from a project looking at non-organic traffic sources. Google Analytics can track URLs from your email newsletters, Facebook posts, and other sources. For example, you can track when someone arrives at your site after consuming a piece of content and then downloads a white paper or eBook or fills out a form.

You need to set up campaign parameters with the “Campaign URL Builder.” Then, you can create a “Goal” and give it an assigned value. Google Analytics will then track the goal and the accumulated revenue over a set period. Just make sure you use the same period for each type…

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