Polish up your apples for another week of content marketing school. This week combined ways you can excel as a writer and a marketer. On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same time? She uncovered five simple (but not always easy) steps we can take to keep publishing and keep improving. On Tuesday, Kelton Reid showed how the uncanny valley phenomenon plays out in content, and why we’re hard-wired to reject “zombie content.” He outlined seven red flags that give audiences the creeps — and how you can get your content’s soul back. And on Wednesday, I talked about cheese. More specifically, the role it plays in your marketing — and why a little can be delicious, while a lot is just a recipe for indigestion. Over on Copyblogger FM, my episode was about privacy and permission in the wake of massive public concern around the Cambridge Analytica data harvesting scandal. That’s it for this week — have a fantastic weekend! by Stefanie Flaxman by Kelton Reid by Sonia Simone by Sean Jackson by Sean Jackson & Katy Katz by Sonia Simone by Jerod Morris by Kelton Reid
Polish up your apples for another week of content marketing school. This week combined ways you can excel as a writer and a marketer.
On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same time?
She uncovered five simple (but not always easy) steps we can take to keep publishing and keep improving.
On Tuesday, Kelton Reid showed how the uncanny valley phenomenon plays out in content, and why we’re hard-wired to reject “zombie content.” He outlined seven red flags that give audiences the creeps — and how you can get your content’s soul back.
And on Wednesday, I talked about cheese. More specifically, the role…
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