Medium Is the Solution If You Want to Blog Without Any Overhead

Medium Is the Solution If You Want to Blog Without Any Overhead

If you’re considering blogging but don’t want to deal with hosting, design issues and building a new audience, Medium is here to help with your content marketing efforts. A lot of companies that were slow to add a blog to their websites found Medium an easy way to begin. Every new blog on Medium comes with a nice “built-in” audience of your own. Readers appreciate that the experience is easy on their eyes. Medium is a good and growing platform. Medium allows you to import stories from other places on the Web (but please share your own content), so it might help you to give your main blog’s content a boost. Treat it similarly to LinkedIn Pulse if you’re publishing on there as well. So, the relationships between images and written content on Medium goes both ways -- images enhance the readability, and otherwise plain text makes the images stand out. You can also receive feedback on your writing and submit it to appropriate publications or “Collections.” Overall, Medium is a great place for you to journal your thoughts, get into habit of writing, or push your content a bit further. Whatever your reasoning is, Medium creates awesome writing environment without any overhead.

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Medium Is the Solution If You Want to Blog Without Any Overhead

HubSpot claims that it is essential for any business to blog. One of the reasons being is that B2B marketers that use blogs receive 67 percent more leads than those that do not.

If you’re considering blogging but don’t want to deal with hosting, design issues and building a new audience, Medium is here to help with your content marketing efforts. Medium is a sleek, beautiful social blog-publishing platform that allows users to start blogging right after registering. A lot of companies that were slow to add a blog to their websites found Medium an easy way to begin.

Medium was launched in August 2012 by Twitter co-founders Evan Williams (who also co-founded Blogger) and Biz Stone. The interface boasts a full WYSIWYG (What You See Is What You Get) in all its glory. After posting an entry, the service encourages sharing content to Twitter and Facebook.

Since you can only sign up for Medium using Facebook or Twitter credentials, your followers on those platforms are automatically notified of your Medium. Every new blog on Medium comes with a nice “built-in” audience of your own.

Medium also borrows some great features from Reddit and Tumblr in that posts can be “upvoted” by “recommendations” (similar to Facebook’s likes) and tagged to show under specific categories. When a reader highlights a portion of the article, they can leave a comment right next to it (it won’t interfere with your writing but will help to have truly relevant conversations) or tweet that text snippet out (kind of like “Click to Tweet” button).

Medium’s minimal design and capabilities force writers to focus on quality content without hiding behind calls to actions, fancy videos and color…

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