Best of 2016: Content marketing

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up
Three Things Every Content Writer Needs to Know
How to Write Catchy Blog Post Titles That Get Clicked Like Crazy

Video was uppermost in the thinking of Warc readers when it came to content marketing in 2016, as existing platforms continued to grow their reach and new platforms opened up more potential for targeting.

Content in 2016: the video revolution, a chapter from Warc’s Toolkit 2016, explored the growing number of video platforms available to marketers, the need to develop a framework to address these and the likely impact of programmatic buying in this area.

The second most-read article came from Admap: 10 new rules for content marketing offered guidance on…