Video was uppermost in the thinking of Warc readers when it came to content marketing in 2016, as existing platforms continued to grow their reach and new platforms opened up more potential for targeting.
Content in 2016: the video revolution, a chapter from Warc’s Toolkit 2016, explored the growing number of video platforms available to marketers, the need to develop a framework to address these and the likely impact of programmatic buying in this area.
The second most-read article came from Admap: 10 new rules for content marketing offered guidance on…
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