Author: Hailley Griffis / Source: Social Managing social media for a small business is a unique and sometimes overwhelming challenge for s
Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers.
On one hand, you have a business to run. On the other, you want that business to grow and flourish.
And although you know that social media has the power to be an important part of your overall marketing strategy, there’s tons of completely valid reasons why it never quite happens. Time, resources, energy, knowledge… the list goes on!
Marie Forleo has been helping small businesses with their online marketing strategies with incredilbe success for more than 15 years. We had the pleasure of chatting with her in episode #41 of The Science of Social Media.
Marie shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you’re just starting out on social media or you’ve been using social media for years, you’ll learn the best-practices that thousands of businesses have used to succeed online.
A huge thank you to Marie for packing this episode full of inspiration and actionable takeaways for entrepreneurs and marketers looking for solid social media strategies to grow their small business.
This episode is available on:
In this episode, here’s what you’ll learn:
Marie Forleo shares her expert insights into the strategies and tactics that she uses to help business achieve real growth online. You’ll also learn tons of other great things like:
- How Marie got started way before social media was a “thing”
- How to not let social media become overwhelming for your business
- Social media campaigns vs. ongoing strategies and how to approach each
- The importance of providing value, building trust, and being patience
- Quality over quantity and how small businesses can achieve that balance
Actionable Advice for Small Businesses to Looking to Rock Your Social Media Strategy
In Marie’s words…
1. Less is more. Quality over quantity.
Allow yourself the freedom to focus on one or two platforms and do it from a place of joyful creation – have fun with social media!
2. Is this a brand social media strategy or campaign
What you can do is think about if your real goal is more brand social or a single campaign. For example, how many times are you going to post to social media each week? Is this…